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Abandoned Cart Push Notification
uh-ban-duhnd kart poosh noh-tuh-fi-kay-shun
noun
A proactive alert is sent to potential customers, usually on their mobile devices or desktops, reminding them of items they've added to their shopping cart but haven't purchased. These notifications are triggered when a user adds products to their cart and leaves the site without completing the transaction. By providing timely reminders or offering incentives, such as discounts, e-commerce businesses aim to recover potential lost sales and encourage users to finalize their purchases.