During the BFCM shopping season, referrals can be a powerful way to increase sales. Instead of spending big on ads, why not use the enthusiasm of your existing customers? 

With a referral program, you can encourage loyal shoppers to spread the word and attract new customers organically. Plus, people tend to trust recommendations from friends and family more than advertisements - making referrals a great way to boost your reach.

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Key points

1. Why Referrals Work

People trust recommendations from those they know, often more than any form of marketing. When customers refer friends, those referrals feel more authentic and are more likely to lead to purchases. Studies even show that referred customers are 18% more likely to make a purchase. By tapping into this trust, your brand can benefit from a marketing channel that’s natural and highly effective.

2. How SC Loyalty Rewards App Makes Referrals Easy

With SC Loyalty Rewards, setting up a referral program is simple. The app allows you to offer referral incentives, encouraging your customers to share your BFCM deals with others. For example, you can reward both the referring customer and the new customer with bonus points on their first purchase, creating a win-win situation that motivates people to participate.

To inspire you, here are some creative ways brands have encouraged referrals during past BFCM seasons:

• Offer double points for referrals made during the BFCM weekend.
• Create exclusive “refer-a-friend” graphics or emails for easy sharing.
• Host a mini-competition where top referrers receive additional rewards.

These strategies can make customers feel more involved in your BFCM promotions, while also giving them a reason to share your brand with their networks.

3. The Impact of Referrals During BFCM

Many brands have seen remarkable results from their referral programs during BFCM. For instance, brands that encouraged referrals reported a noticeable jump in both sales and new customer sign-ups. By leveraging customer loyalty, they were able to reach new audiences, drive up sales, and reduce the cost of acquiring new customers.

Ready to Grow Your Customer Base During This BFCM?

SC Loyalty Rewards makes it easy to create a referral program that will help you maximize sales. Learn more and set up your referral program today!

Let this blog inspire you to make the most of the BFCM season by turning your loyal customers into your best advocates.

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