Engaging customers to make a purchase often requires more than just a great product. One effective strategy to boost sales and increase customer loyalty is through goal-based promotions. These promotions offer customers a clear incentive to spend more, such as a discount code or free shipping, once they reach a specific spending goal. 

Understanding goal-based promotions

Goal-based promotions are incentives offered to customers to encourage them to spend more in order to unlock a specific benefit. This could be a discount on their purchase, free shipping, a free gift, or any other promotional offer. By setting a clear spending goal, customers are motivated to add more items to their cart to reach the desired threshold.

Types of goal-based promotions

Let’s explore various types of goal-based promotions that e-commerce businesses can implement to incentivize customers and drive sales.

Discount banners: Display a banner on your website that offers a discount once customers reach a specific spending goal. This encourages them to add more items to their cart to unlock the discount.

Free shipping: Offer free shipping once customers reach a certain spending threshold. This can help reduce cart abandonment and increase average order value.

Gifts: Provide customers with a free gift once they reach a specified spending goal. This can incentivize them to spend more to receive the gift.

Limited time offers: Create urgency by offering a limited-time promotion that customers can unlock once they reach a specific spending goal. This can help drive immediate sales.

Geo-location targeting: Target customers in specific regions or countries with tailored promotions. This allows you to offer region-specific incentives based on customer location.

Segmentation: Segment your customers based on their purchase history or behavior, and offer personalized goal-based promotions to each segment. This can help increase relevance and engagement.

Targeting: Target specific customer groups, such as new customers or loyal customers, with goal-based promotions tailored to their needs and preferences. This can help improve customer retention and loyalty.

Goal-based promotions with SC Sales Motivator 

SC Sales Motivator is a tool that can help you implement goal-based promotions with ease. With this app, you can create an interactive, on-brand sales motivator bar that displays real-time calculations to show customers how close they are to receiving a promotion. This creates a sense of urgency and encourages customers to add more items to their cart to reach the goal. SC Sales Motivator offers a solution for implementing goal-based promotions like discount codes and free shipping incentives. 

For discount code promotions, SC Sales Motivator displays a progress bar or notification bar on your website, showing customers how close they are to qualifying for the discount. This visual representation encourages them to add more items to their cart to reach the threshold. Once the goal is met, customers receive the discount code, driving them to complete their purchase.

For free shipping promotions, SC Sales Motivator can be configured to show customers the amount they need to spend to qualify for free shipping. This transparency and immediate feedback encourage customers to add more items to their cart to reach the threshold. Once the threshold is met, customers are rewarded with free shipping, which can significantly reduce cart abandonment and increase average order value.

SC Sales Motivator's geolocation feature also allows you to target specific regions or countries with these promotions, ensuring that they are relevant and effective for your target audience. 

Overall, the app's easy setup and customization options enable you to create and deploy these promotions quickly, without the need for any coding skills.

Conclusion

Goal-based promotions allow you to increase sales and customer loyalty in your store. By offering customers a clear incentive to spend more, you can boost your average order value and encourage repeat purchases. With SC Sales Motivator, you can easily implement goal-based promotions and create a sense of urgency to drive sales.

Start creating your own interactive, on-brand promotional campaigns today.