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Omnichannel strategy
AWM-nee CHA-null STRAT-ih-jee
noun
A sales and marketing approach that gives customers a fully-integrated shopping experience across multiple touchpoints, including online, mobile and brick-and-mortar channels.
Back to glossary
AWM-nee CHA-null STRAT-ih-jee
noun
A sales and marketing approach that gives customers a fully-integrated shopping experience across multiple touchpoints, including online, mobile and brick-and-mortar channels.
