With so many deals and offers competing for attention during BFCM, it can be challenging to stand out. Personalization is a great way to make your promotions feel meaningful to customers. By using loyalty data, you can craft targeted BFCM promotions that speak to your customers’ interests, creating a more engaging experience and encouraging repeat visits. Here’s how you can make it work for you!

Key points to personalize your BFCM campaigns

1. Targeted messaging

The data you gather through SC Loyalty Rewards can provide valuable insights into your customers’ preferences and habits. By segmenting your audience based on their purchase history or interests, you can tailor your BFCM promotions to resonate with each group. Here are a few simple ways to do this:

• Group by purchase behavior: Identify top buyers and loyal customers, and offer them exclusive deals or early access to your BFCM sales. This makes them feel valued and more likely to engage.
• Personalize by preferences: For customers who frequently buy specific types of products, highlight related items or similar deals in your BFCM offers. This makes it easy for them to see promotions that feel relevant to their shopping style.
• Reconnect with past buyers: Use your data to re-engage customers who haven’t purchased in a while by offering a personalized deal or a small bonus for returning.

Targeted messaging makes customers feel like you understand their needs, which can help increase both satisfaction and sales.

2. Maximize engagement

Personalized emails and promotions are known to increase engagement. By showing customers products or deals that suit their interests, you make it easy for them to find what they’re looking for. Here are some tips for crafting effective personalized campaigns:

• Create custom email campaigns: Set up segmented email lists based on purchase behavior. For instance, you could create a “loyalty member” list to send special offers to repeat customers or a “gift finder” list for those who have shown interest in seasonal items.
• Highlight popular or related products: If a customer has previously purchased a particular item, suggest complementary products or special deals that match their tastes.
• Reward engagement: Consider adding a small loyalty bonus for customers who interact with your emails during BFCM. Even a simple reward, like a few extra points, can encourage them to check out your sale.

By making your BFCM promotions relevant and appealing, you not only increase engagement but also improve the customer experience, leading to potential repeat business.

3. Success stories: Learning from real brands

Seeing what has worked for others can offer great inspiration. Here are some examples of Shopify brands that have successfully used personalization to drive BFCM sales:

Example 1: Glossier

Glossier, a renowned beauty brand, offers free shipping throughout the BFCM weekend and provides a 50% discount on products across its store. This approach not only attracts new shoppers but also rewards loyal customers, increasing overall engagement.

Example 2: Gymshark

Gymshark, a leading fitness apparel brand, creates personalized wish list guides for BFCM. By allowing customers to curate their desired products, Gymshark tailors its promotions to individual preferences, resulting in increased sales and customer satisfaction.

Example 3: 22 Days Nutrition

22 Days Nutrition, a popular food supplement brand, gamified its BFCM promotions by offering unique discount codes to each subscriber, unlocking random discounts between 20% and 50%. This personalized approach heightened customer curiosity and engagement, leading to increased web traffic and sales.

These success stories show that personalized campaigns don’t have to be complicated. Small, thoughtful adjustments can make a big difference in helping customers feel valued and connected to your brand.

Start creating your personalized BFCM campaigns

Take advantage of your loyalty data to craft promotions that will truly resonate with your customers this BFCM. With SC Loyalty Rewards, creating targeted, meaningful campaigns has never been easier. Dive in and discover the difference personalization can make for your BFCM season!

Get started with SC Loyalty Rewards!