Did you know that 46% of online shoppers abandon their purchase if the item they want is out of stock? Losing out on potential sales due to low inventory or unattractive pricing can be costly for your business. 

To help you stay ahead, we’ve put together seven effective strategies to keep your products available and offer special pricing that encourage customers to buy.

1. Monitor Inventory Levels 

Inventory management is the backbone of any successful e-commerce store. Regularly checking your stock levels allows you to prevent stockouts, plan for reorders, and avoid disappointing customers. 

Over 70% of retailers report that poor inventory visibility is a major challenge, leading to missed sales opportunities. By keeping a close eye on your inventory, you can anticipate demand and ensure you always have enough stock to meet customer needs.

Pro Tip: Use inventory tracking software to automate this process and set low-stock alerts, making it easier to manage your products effectively.

2. Use Back-in-Stock Notifications

When popular items sell out, it’s important not to lose the interest of potential buyers. This is where back-in-stock notifications can make a big difference. A study found that 65% of shoppers prefer receiving notifications when an out-of-stock item is available again. 

With apps such as SC Back in Stock Restock Alert, you can easily set up alerts for customers, bringing them back to your store as soon as the item is restocked.

How It Works:

• Customers sign up for a notification when a product is out of stock.
• Once restocked, an automated email or SMS alert is sent, bringing the customer back to your store.
• This simple process can increase your conversion rate and recover sales that might have been lost.

Get started with SC Back in Stock Restock Alert!

3. Offer Special Pricing for Bulk Purchases

Encouraging customers to buy in larger quantities can help increase your sales and clear out inventory faster. Offering special pricing for bulk purchases is a proven strategy, with 82% of consumers saying they are more likely to shop when bulk discounts are available. 

For example, the Wholesale Pricing Discount B2B app makes it easy to set up tiered pricing, giving customers a better deal as they buy more.

Benefits of Bulk Pricing:

• Increases average order value (AOV)
• Helps move large quantities of inventory quickly
• Provides an incentive for customers to buy more at once

Get started with Wholesale Pricing Discount: B2B!

4. Create Limited-Time Offers

Limited-time offers create urgency and encourage customers to make quicker purchasing decisions. Nearly 60% of consumers say they are motivated to make a purchase when they see a limited-time deal. By creating exclusive, time-sensitive offers, you can generate excitement and drive sales.

Ideas for Limited-Time Offers:

• Flash sales for a few hours or a day
• Weekend-only discounts
• Special pricing during holidays or special events

5. Reward Loyal Customers

Building a loyal customer base is one of the most effective ways to increase sales and improve retention. Did you know that loyal customers are 5 times more likely to repurchase, 5 times more likely to forgive, and 7 times more likely to try a new product? 

Reward your best customers with exclusive discounts, early access to sales, or loyalty points. This not only shows appreciation but also encourages repeat purchases.

6. Bundle Products

Product bundling is a great way to offer value to your customers while increasing your sales. By combining complementary items and offering them at a discounted rate, you make it easier for shoppers to add more to their cart. Research shows that bundled products can increase sales by up to 30%.

Examples of Effective Bundles:

• Pairing a popular product with a related item (e.g., a camera with a memory card)
• Creating seasonal bundles (e.g., holiday gift sets)
• Offering ‘buy one, get one half off’ deals

7. Use Dynamic Pricing

Dynamic pricing allows you to adjust your prices based on factors like demand, competition, or seasonality. Over 60% of e-commerce businesses use some form of dynamic pricing to stay competitive and maximize profits. By continuously adjusting your pricing strategy, you can offer better deals to your customers while optimizing your revenue.

How to Implement Dynamic Pricing:

• Use pricing tools that track competitor prices and adjust yours accordingly
• Offer lower prices during off-peak times and higher prices during peak demand
• Analyze sales data to find the best price points for your products

Stay Ahead with Smart Strategies

Make sure your products are always available and offer attractive pricing options. Those are essential steps for keeping your customers happy and coming back for more. By following these seven strategies, you can boost your store’s performance, increase sales, and build long-term customer loyalty.

Happy customers, happy sales!