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The complete BFCM playbook for Shopify merchants and brands

A complete playbook of strategies and insights for 2023’s Black Friday Cyber Monday season from Shopify merchants, brands, partners, and industry leaders.

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‘Tis the season to be optimizing in e-commerce

We asked seasoned Shopify merchants, brands, partners, and e-commerce leaders and innovators how they prepare for the holidays and compiled our findings in our 2023 Edition of this BFCM playbook.

Map your inventory strategy

Segment your customer audiences

Personalize the gifting experience

Send the playbook