Complete BFCM Playbook for Shopify Brands

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The complete BFCM playbook for Shopify merchants and brands

A complete playbook of strategies and insights for 2023’s Black Friday Cyber Monday season from Shopify merchants, brands, partners, and industry leaders.

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‘Tis the season to be optimizing in e-commerce

We asked seasoned Shopify merchants, brands, partners, and e-commerce leaders and innovators how they prepare for the holidays and compiled our findings in our 2023 Edition of this BFCM playbook.