A permanent home for software companies

Built by founders for founders, we acquire and scale mission-critical software businesses
Talk to our team

Why Shop Circle?

Long-term value creation

We understand the weight of building your own business from scratch. Our role is to provide a permanent home where your company can continue to thrive, protected and strengthened over time through AI-enabled operations and access to exceptional talent. No pressure to exit, just durable growth.

Your identity, preserved

Your brand, people, and product vision remain at the center. We support your strengths rather than reshaping them.

Autonomy where it matters most

Our decentralised model gives companies autonomy where it matters, with experienced operators ready to help whenever needed. Product, engineering, and customer relationships stay in the hands of founders and management teams.

Founder-first M&A process with flexible transitions

Our acquisition process is built around founders. We move quickly and transparently, offering flexible deal structures and transition paths suitable to your goals.

A high-performance international ecosystem

Joining Shop Circle means becoming part of an international network of experienced operators, shared capabilities, and talent. From growth strategy to operational excellence, our ecosystem is designed to help companies scale faster while building resilient, sustainable performance. 

Long-term value creation

We understand the weight of building your own business from scratch. Our role is to provide a permanent home where your company can continue to thrive, protected and strengthened over time through AI-enabled operations and access to exceptional talent. No pressure to exit, just durable growth.

Your identity, preserved

Your brand, people, and product vision remain at the center. We support your strengths rather than reshaping them.

Autonomy where it matters most

Our decentralised model gives companies autonomy where it matters, with experienced operators ready to help whenever needed. Product, engineering, and customer relationships stay in the hands of founders and management teams.

Founder-first M&A process with flexible transitions

Our acquisition process is built around founders. We move quickly and transparently, offering flexible deal structures and transition paths suitable to your goals.

A high-performance international ecosystem

Joining Shop Circle means becoming part of an international network of experienced operators, shared capabilities, and talent. From growth strategy to operational excellence, our ecosystem is designed to help companies scale faster while building resilient, sustainable performance. 

Founder Benefits

Why sell to us?

AI as a competitive advantage

Our internal AI team works hands-on with portfolio companies to deploy AI and automation where it matters most, driving measurable improvements in unit economics, retention, and product defensibility.

Growth acceleration

We work alongside your team to strengthen sales execution, refine pricing and packaging, improve positioning, and support international expansion always respecting your product, customers, and culture.

A reliable back-office backbone

We take care of accounting, FP&A, HR, tax, and data management, reducing operational burden and giving your team more room to grow.

Making metrics work for you

Our financial operations reveal what truly drives your business, turning data into strategic insight that fuels growth. We create clear recurring reports that track performance, profitability, and the metrics that unlock sustainable value.

People & Network

Access to a strong talent network and experienced operators who have scaled software companies before. We help you strengthen your organisation without compromising culture.

Capital and guidance for add-on acquisitions

If expansion makes sense, we support you in identifying, evaluating, and integrating add-on opportunities to reinforce your position in the market.

What we look for

Acquisition criteria

B2B, mission-critical software

Strong niche positioning or defensible competitive advantage

High recurring revenues and loyal customer base

History of growth with sustainable economics

Our Ecosystem

Pushing the boundaries

0

Acquisitions across Europe and North America

0 +

Employees across portfolio companies

0 K+

Customers supported globally

0

Locations

Let's explore what's next for your business.

Whether you are considering a sale now or evaluating future options, we are here for an open conversation.

Talk to our team