Set up your Facebook and Instagram Shops to reach customers where they scroll.
It’s not enough for your store to exist solely as a URL. To truly reach as many potential customers as possible, develop a plan to launch Stores on Facebook and Instagram.
Social commerce is poised to grow three times as fast as traditional e-commerce, more than doubling from $492 billion worldwide in 2021 to $1.2 trillion in 2025, according to Accenture.
By 2025, it’s estimated that around one-third of Americans will have purchased social media. That’s revenue you can’t leave on the table.
Shopping via a Facebook Store is designed to be a seamless experience. Consumers can engage with your store through Facebook Messenger, be directed to a relevant product, and then checkout directly on Facebook.
Brands can customize their Facebook Shop to match their brand look and style.
An Instagram Shop works similarly but in this social network, you can tag Instagram Shop products in your posts in the same way you would tag a friend. Since Instagram is a highly visual medium, ensure that your product photography is high quality and captions are clear and descriptive.
Being a commerce player on IG and Facebook is very much recommended in today’s increasingly mobile world. Around one-third of U.S. internet users bought something online each week via a mobile phone as of late 2021. And, let’s be honest, most of us are scrolling our feeds on phones as opposed to desktops, so you want to have an established presence in your consumer’s favorite playgrounds.
Meta is constantly rolling out new features for social commerce brands on their networks, and 2022 introduced us to a shop-in-chat feature that many Instagram Shops are leveraging. Users can now connect directly with businesses on Instagram’s platform to ask questions, learn product details, and make purchases all without having to close their DMs.
Just like how you wanted to join the online party in the early 2000s when being on social media was the “it” thing to do, the same goes for launching Facebook and Instagram Shops: Don’t be left behind or else you’ll be on the outside looking in.
September 9, 2022
January 13, 2023