An e-commerce company using an entity outside the organization to handle several aspects of its retail operations, including inventory management, receiving orders, packing and shipping.

Also known as split testing; the practice of presenting half of a set of users with an alternate version of a visual e-commerce element — such as a a website, an e-mail, an app interface — with the goal of testing a particular variable and evaluating whether or not the alternate page achieves a higher conversion rate.

The enabling of an e-commerce platform to connect services to other applications, facilitate communication and share data. API systems have a wide range of capabilities for e-commerce brands and merchants, including managing and updating product catalogs, customizing checkout experiences, authenticating transactions, and many more.

A unique URL containing the affiliate's ID, username, or other personal identifier, allowing brands or merchants to record the traffic sent to their website.

The process of earning a commission by promoting another company’s products in an online setting. Merchants and brands find a product or service they like, promote it to others, and earn a profit for each completed sale.

A dedicated page on your website or online store that collects and displays product and overall shop reviews, including redirects to encourage your visitors to browse and convert.

A multinational technology company with several different focuses, including e-commerce, cloud computing, digital streaming, and artificial intelligence. Amazon is the world’s largest online retailer, marketplace and cloud computing service.

The action in the Order Tagger Shopify app of automating the classification of orders, products, or customers based on specific business criteria.

A Shopify app that automatically adds products to orders based on user-defined rules; for example, when a customer spends a certain amount at a store or uses a specific discount code.

The action of automating the classification of orders, products, or customers based on specific business criteria.

An e-commerce transaction of products, services or information that is conducted between companies — such as a manufacturer and wholesaler, or a wholesaler and a retailer — rather than between a company and individual consumer.

An e-commerce model that moves or sells products or services directly from a company to an individual end user, who purchases them for personal use.

Also known as buy-online-deliver-from-store; a method of fulfillment that treats physical store spaces as fulfillment centers, leveraging existing store inventory to complete orders. BODFS can help e-commerce retailers not only increase speed of delivery, but also reduce the need to discount merchandise at the end of season or end of life.

Also known as buy-online-pickup-in-store; an e-commerce option that allows customers to make online purchases and pick up the order in person, from a designated customer service or pickup area, inside or outside a brick-and-mortar store.

Also known as buy-online-return-in-store; an e-commerce option that allows customers to make purchases online and have them delivered to their residence, with the added ability to return the items at a physical store — even if it’s a location they’ve never visited — if they’re unsatisfied with the items.

Also known as buy-online-ship-to-store; a backend e-commerce process that allows items to be shipped directly from a warehouse, and then customers can pick them up in-store. This ensures that retailers will never be out of stock, while also reducing store footprint size and eliminating the need for third-party delivery services.

A feature of the Video Background Shopify app that allows users to replace the background of an existing element with a video.

Solutions made up of the best products of each category. E-commerce companies can then integrate them to suit their specific goals and address pain points, rather than choosing a large, single-vendor solution. This allows for specialization and offers a wider range of innovative capabilities, while optimizing output in the process.

An e-commerce platform that provides software as a service (Saas) services to retailers, including online store creation, search engine optimization, hosting, marketing and security for businesses.of all sizes.

An e-commerce brand that helps other brands grow through extended platform capabilities, with four apps now powered and operated by Shop Circle.

An app by Shop Circle that allows Shopify merchants and brands to create a remarkable, on-brand loyalty program in minutes and reward customers with anything imaginable.

A Shopify app — originally designed by Bold Commerce, now powered and operated by Shop Circle — that displays prices on an online store in hundreds of different currencies.

A Shop Circle app which allows Shopify merchants to create an entirely customized shopping experience to their store with limitless product options.

An app by Shop Circle that allows Shopify merchants and brands to maximize order value (AOV) with an interactive, on-brand, geo-targeted sales motivator bar, launched in minutes.

An app by Shop Circle that gives Shopify merchants and brands an interactive store locator map with real-time driving directions.

The percentage of website visitors that leave without taking a specified action, such as making a purchase, clicking on a link, or filling out a form.

The process of creating an identity for an e-commerce company in the mind of a consumer. Branding can be made up of several components, including a company's logo and overall visual design, its mission and core values, and its tone of voice.

A subscription model where brands and merchants offer a selection of products that customers can choose from, as well as configure how many items customers can add. This model allows for more customization and control, while also ensuring subscriptions remain fresh and interactive.

A detailed, semi-fictional characterization of an ideal customer, based on data about them and how they use a product or service. The descriptions mirror a brand or merchant’s market segments that match the type of buyer.

Also known as customer identity & access management; a system that securely captures and maintains persistent customer profile data, authenticating legitimate users while denying access to potential threats.

Also known as Cascading Style Sheets; a method of adding stylistic instructions to the back-end code of an e-commerce website. CSS defines the appearance and positioning of individual elements of the website, allowing for design changes over time.

A marketing instruction that indicates the next step a marketer wants its audience to take. This can be sales-focused — such as instructing the viewer to click a button to complete a sale — or be marketing funnel-focused — suggesting that the viewer subscribe to a newsletter or learn more about its products or services.

The ratio of the number of abandoned shopping carts to the number of initiated transactions or completed transactions. Abandonment occurs when a potential customer drops out of the online checkout order process before completing the purchase.

An e-commerce strategy that streamlines the checkout process and removes every possible obstacle to completing transactions for customers. Optimization could include the elimination of distracting design elements and unnecessary steps.

The rate at which customers stop doing business with a company, or the measurement of a company’s loss in subscribers within a given period of time.

A business metric that measures the number of clicks marketers or advertisers receive on their ads divided by the total number of impressions, or the number of times the ad is shown.

An approach that leverages cloud computing delivery models to build and run flexible, resilient and scalable applications that reside in dynamic environments — either public, private or hybrid clouds.

The action of a company making an active effort to request feedback from their customers, rather than relying solely on reviews that customers have made without prompting.

The concept of setting rules that cause an e-commerce business process to change based on customer input. When customers make certain choices or fulfill certain conditions, they are presented with further options or benefits through an “if this, then that” structure.

A software platform that allows e-commerce companies to create, edit and publish content on their website with no coding required. Users can change the look and feel of the online store in several ways, including modifying product page layout, adding new sections to promote specific products or services, or adding promotional banners to the site. E-commerce CMS software can be SaaS or cloud-based — which is hosted and managed by the software vendor without a separate server — or open source, which is often self-hosted and gives users total control over the website’s functionality.

A visual representation of the different stages in a buyer’s journey towards making a purchase. The funnel also illustrates the gradual decline of the number of potential customers as they are guided along the conversion path. It’s often divided into “top of funnel” and “bottom of funnel” to drill down and identify specific opportunities where conversions can be increased through various marketing tactics.

The percentage of website visitors that complete a specific goal out of the total number of visitors.

An e-commerce strategy that aims to increase the percentage of customers who perform a desired action in a digital shopping experience. It is centered around calls-to-action, including purchasing a product, signing up for a service, clicking a link, downloading a file or filling out a form.

A sales strategy that encourages customers to spend more by buying a product or service that’s related to the one they’re already in the process of purchasing. Brands or merchants can identify products or services that satisfy additional or complementary needs that may be unfulfilled by the original item being purchased by the customers, or direct customers to products they are likely to have purchased anyway.

The total amount a customer spends on an e-commerce company’s products or services over the entire duration of their relationship. CLV can be calculated by multiplying the average value of a purchase by the number of transactions per year by the average customer relationship length in years.

The process of collecting and organizing customer account data from different databases into a single form, in order to more easily share information and enhance analytical capabilities for an e-commerce brand or merchant.

The personal, demographic and behavioral information that is either provided by customers while interacting with your e-commerce business, or collected from them to better understand their needs and engage with them in online and offline forms of communication.

The perceptions and impressions customers have of an e-commerce brand or merchant as they go through the buyer’s journey. This includes all the cumulative effects of the interactions with the brand or merchant’s digital channels, products, systems and employees, and how it impacts bottom-line factors like revenue.

The process by which a customer engages with a brand or merchant in order to achieve a goal, comprising the entire path of interactions with the product or service.

The process of dividing customers into groups based on common traits so that brands or merchants can tailor marketing efforts to each group effectively. Segmentation can be useful in both product development and communication, to create products and messages that resonate with specific customer subsets.

Also known as direct to consumer; an e-commerce strategy that allows brands or merchants to sell products directly to customers and bypass “middleman” organizations such as third-party retailers, resellers, or wholesalers.

The process of protecting digital information from corruption, theft or unwanted access throughout its entire lifecycle. Data security measures can be physical (hardware, storage devices, user devices) — or digital (software, administrative controls, policies and procedures).

A product or service sold online by an e-commerce brand or merchant that does not have a physical form.

An online database of digital objects that can be organized, searched and retrieved by users, either locally or remotely via a network. The library can include text, still images, audio, video, digital documents, or other digital media formats.

A software-enabled product or service that can be sold online — while not possessing a physical form or substance — and offers some form of value or utility to a customer.

An e-commerce strategy that allows brands or merchants to sell products directly to customers and bypass “middleman” organizations such as third-party retailers, resellers, or wholesalers.

The interface that e-commerce brands or merchants use to sell products directly to new customers, bypassing “middleman” organizations such as third-party retailers, resellers, or wholesalers.

The files offered by an e-commerce brand or merchant that can be transferred from its central server to a customer’s device via a link or other form of call-to-action on a website, email or app.

An order fulfillment method where an e-commerce brand or merchant purchases inventory as needed from a third-party wholesaler or manufacturer to fill orders, rather than keeping products in stock. This method requires less upfront capital than a traditional retailer model, and also generally has lower overhead expenses.

The software that allows e-commerce stores to convert manual tasks, processes or campaigns into automated versions that can be executed when needed. The automations can take several different forms, but each workflow still has the same goal of simplifying tasks.

The process behind getting an e-commerce order delivered after a customer orders it online. It includes processing the order, picking items and maintaining inventory, packing the order and shipping it to the customer’s selected destination.

The process used by e-commerce brands or merchants to manage and fulfill online orders, including order routing, shipping label printing, returns, and subscription management. By using an order management system, or OMS, products can make their way to customers with full visibility on the order through every step of the process.

The combination of the frontend and backend software, programming languages, frameworks, platforms, apps, and tools that, when layered on top of each other, create a fully operational e-commerce system.

A direct marketing channel that allows e-commerce brands or merchants to share new products, sales, or updates with customers on their email contact list. Marketing emails serve a specific purpose in the buyer journey, and can be promotional or informational in nature.

A feature of the Video Background Shopify app that allows users to place videos from YouTube, Vimeo or any public or preselected video anywhere on your store’s page.

An area of a website or online store that includes a series of questions that are most commonly asked by customers, covering a range of topics like product or service usage, logistics and technical support.

A shipping rate where the fee is the same regardless of product value.

A shipping rate where the fee is the same regardless of product value — usually based on the size of the shipping container — and is often tiered based on the product’s weight and dimensions.

A sales strategy that entices and converts customers by offering a free gift with a purchase or if they spend a certain amount.

An e-commerce sales strategy when brands or merchants offer purchased goods to customers free of charge to entice them to make a purchase.

A type of e-commerce architecture with no front-end viewer, allowing merchants to sell products or services anywhere online without design or development restrictions.

A type of e-commerce architecture that refers to the decoupling of the frontend — or consumer-facing — content of a store from the backend commerce capabilities. Separating the frontend — or “head” — from the commerce engine — or “body” — gives brands or merchants the freedom to use different technology for each end and customize each to enhance the shopping experience.

A business strategy that attracts and engages customers by creating valuable content and experiences specifically designed for them, while forming connections and solving problems.

A Shopify app that allows merchants to upgrade their store with unlimited product options, including customizable colors, variant swatches and bundling.

A group of people in an industry that are well-respected within the industry and/or by the general public. They are able to impact other people’s beliefs or opinions, as well as help to ensure the success of a product or service by backing it or somehow lending their reputation to it.

A service which allows digital products to be delivered on a post-payment return page, such as a Thank You page. Customers are then able to download the digital products via an encrypted link instantly, after the transaction is completed.

The process of estimating how much of a product should be ordered to best execute future sales. This allows brands or merchants to iron out any sales and fulfillment challenges while focusing on keeping customer satisfaction levels high.

The physical place where a business is represented — a store, booth, or office — and meets customers to showcase and sell its products or services.

The ongoing relationship between ecommerce brands and their customers, describing the trust being built by positive customer experiences and engagements.

A type of currency offered by a brand or merchant to customers within a loyalty program, either having actual monetary value or being exchangeable for rewards.

A marketing strategy that e-commerce brands or merchants leverage to stores to nurture and reward their best customers, by giving them special deals and discounts for engaging with the brand and buying their products.

An open-source e-commerce platform written in the scripting language PHP. After being acquired by Adobe in 2018, Magento is now known as Adobe Commerce.

A commerce model offered by stores where customers pay a monthly or annual fee in exchange for exclusive discounts, products, content, or services.

The act of moving product or service reviews from one place to another, usually from a Shopify store or search engine to a repository.

Also known as m-commerce; the subset of e-commerce that involves the use of wireless handheld devices like smartphones and tablets to conduct commercial transactions via the internet, including buying and selling products and online banking.

The practice of providing an engaging and user-friendly experience for visitors accessing e-commerce websites from mobile devices. Brands or merchants can optimize a website for a customer’s specific device in several ways, including minimizing code and reducing redirects to boost page speed, designing more prominent navigation buttons, and prioritizing local search, among others.

The construction of the functions of an e-commerce platform from a set of interconnected components, rather than a pre-packaged system. This allows brands or merchants to be more innovative and scale their business more efficiently, with integrated backend modules — such as A/B testing or personalization engines — delivering a seamless experience through the buyer’s journey.

A reflection of a customer’s first-hand poor experience with your product or service, that can be displayed either on your website or on an external review provider.

All of the actions that e-commerce brands, merchants and users can take outside of the website to raise its ranking within search engines results pages. These actions include backlinks, social media marketing, brand mentions, and influencer marketing.

An e-commerce approach that uses multiple channels to offer customers a unified and cohesive experience across all digital, mobile, offline and in-person channels.

A sales and marketing approach that gives customers a fully-integrated shopping experience across multiple touchpoints, including online, mobile and brick-and-mortar channels.

All of the actions that e-commerce brands, merchants and users can take directly within the website to raise its ranking within search engines results pages. These actions include technical optimization, content, internal links and structure and design.

A transaction type triggered by a customer who has their card details saved on file with a brand or merchant. The details are then tokenized in order for the card to be charged without additional authentication whenever the customer makes a purchase by hitting a “pay” or “buy” button or carrying out a payment trigger action on the site or app.

An app and all-in-one review management tool powered by Shop Circle to boost e-commerce store conversions with strong user generated content (UGC).

The total number steps an e-commerce brand or merchant takes between receiving a new order and delivering the order to the customer. These steps include warehousing, selecting and packing the product, shipping and sending an email to the customer to inform them that the order is en route to their specified location.

The platform or tool that allows e-commerce brands or merchants to track sales, process orders, manage inventory, and streamline order fulfillment.

A form of digital advertising where the advertiser pays a fee each time one of their ads is clicked. PPC ads can come in a wide range of shapes and sizes, consist of text, images, videos, or a combination of the three, and appear on search engines, websites, social media platforms, and other commerce interfaces.

The process of dynamically showing customers content, product recommendations or offers based on their previous actions or stored data, such as browsing behavior, purchase history and intent, demographics, referrals, and device usage.

An e-commerce content strategy that allows merchants to place real customer photos or professional product photos alongside a product listing, resulting in more validation of the look and quality of products.

A model or method used by e-commerce brands or merchants to determine the optimal price for a product or service. A well-executed pricing strategy results in a good balance between increased profits and customer value.

A Shopify extension that allows brands or merchants to add paid or free options to their product offerings, such as gift wrapping, special messages or other special options.

Also known as a product configurator, an advanced tool offered by e-commerce brands or merchants to their customers allowing them to create a virtual 3D representation of a product, powered by their unique specifications.

A marketing strategy that enables e-commerce companies to group complementary products into a single unit that has a lower price than if sold individually. This allows brands or merchants to increase both sales volume and average order value, as well as decrease promotion costs.

A type of product variant in e-commerce — such as size or dimensions — that brands or merchants offer in their online stores.

The process of gathering information about a product's purpose in order to determine how to develop it according to market fit. This can be conducted through surveying customers at key stages in the product lifecycle — pre-launch, testing, feedback, soft launch, and post-launch — to understand their needs and demands.

A content strategy used by e-commerce businesses to provide an easy-to-understand idea of how customers experience their products. Usually accompanied by a simple rating system, product reviews can be conducted by professionals, affiliates, or bloggers.

An e-commerce sales strategy that encourages customers of an online store to spend more money by purchasing an upgraded, limited-time or premium version of the product they had originally intended to buy.

Also known as reserve-online-pickup-in-store; an e-commerce option that allows customers to shop on a website, select and reserve items, and then come into a physical store location to decide whether or not to purchase the items. This gives customers the freedom to shop around and also help guarantee they will receive their desired items.

An incentive model offered by e-commerce brands or merchants that offer rewards to their existing customers if they tell their friends, family, colleagues, and contacts about your product.

A marketing strategy that offers incentives to customers if they recommend a product or service to their friends. This strategy helps reach a wider customer base and enhances customer retention, engagement, and reputation.

A widget located on any of your website’s pages that displays your highest-rated or most-recently published product or shop reviews.

A program that allows Shopify merchants to move product or service reviews from a CSV file into a desired Shopify app.

A communication sent to a customer — by email, phone, text, or in-person — that asks them to leave a review based on their experience purchasing a product or service.

Google search results that have additional data displayed, such as rating stars, links, images and prices. This data is usually pulled from the structure data written inside the HTML of a website and makes the results more eye-catching than normal search results.

An app added to your website or online store that is designed to display reviews from external sources, in order to drive conversions, improve SEO performance and build customer trust.

A referral marketing tool operated by Shop Circle that allows Shopify merchants and brands to easily set up an automated and customizable referral program, and work with affiliate partners.

An app by Shop Circle enabling seamless, automated tags for smart customer segmentation, workflows, and emails.

An order management tool that allows Shopify merchants and brands to add, remove, delay and backdate order tags to manage orders.

An app by Shop Circle which enables Shopify merchants and brands to display estimated shipping and delivery rates to their customers using IP geolocation, reducing abandonment rates and improving customer experience.

A Shopify app by Shop Circle which enables Shopify merchants and brands to embed TikTok, YouTube, and Vimeo videos anywhere in their store with one-click installation.

Also known as search engine optimization; the process of improving a website to increase its visibility when potential customers search for products or services related to your business in search engines.

Also known as search engine results page; the list of results returned by a search engine in response to a specific word or phrase query. The listings include the URL, the linked webpage’s title, a brief description of the page’s content, and sometimes links to points of interest on the page.

An interactive, geo-targeted sales motivator Shopify app that maximizes order value by creating customer urgency through branded promotional campaigns.

An e-commerce tool that entices customers to add more items to their cart in order to reach a specific amount and qualify for free shipping, usually located at the top or bottom of an online store.

A software solution that displays shipping rates and other details for customers who are considering making a purchase at an online store. This automates the shipping process in a way that would otherwise need to be manually calculated internally or by a 3rd-party shipping service.

A software solution that displays estimated shipping rates for customers who are considering making a purchase at an online store. The rate estimates are usually based on figures from 3rd-party sources.

The range of options that e-commerce brands or merchants can offer to customers regarding the shipping of their products.

A subscription-based e-commerce platform that provides a storefront for businesses to sell physical and digital products. Brands or merchants can build Shopify stores or sell through an existing website, social media, blog posts, emails, or an in-person Shopify buy button.

A feature within Shopify that allows an e-commerce brand or merchant to manage online shipments and notify customers about the status of their orders at any time, providing shipment tracking, estimated delivery dates and any other relevant order information.

The labels used to categorize a range of Shopify-related items, such as products, customer data, orders, transfers and returns. These tags — invisible to the customer — allow e-commerce brands or merchants to easily organize, search and add filters to a drop-down menu, without losing any important information in the process.

The process of improving a shopping cart’s design and usability in order to increase conversion rates while lowering cart abandonment rates. Consistency and reliability in branding and layout through the buyer’s journey builds trust and delivers a seamless customer experience.

A Shopify app by Shop Circle designed to enable selling downloadable digital files, music, videos, ebooks, and courses.

The process of selling products or services directly and entirely through social media. From research and development to checkout, customers can make their purchase without ever leaving their social media platforms.

An action taken by a customer that indicates they’ve made a choice or used a product or service, thereby encouraging other potential customers to do the same. This could take the form of a review, testimonial or social share.

An e-commerce sales strategy that displays the sold stock and inventory on an online store, triggering feelings of scarcity or FOMO for your customers, and enticing them to make a purchase before stock runs out.

A review system that allows customers to grade a product or service — usually on a one to five star scale — without needing to leave a written review.

An individual or entity that purchases and stores a brand’s products, distributing to either other resellers or selling the products directly on behalf of the brand.

A feature of an e-commerce company’s website, app or social media channel that helps their customers find the location of their physical stores.

A physical or virtual tool that allows customers to search for items in your store, and find the correct aisle or area.

An online marketplace strategy that allows customers to leave reviews of a company’s entire store in order to further build trust and confidence.

The plan that helps e-commerce brands or merchants deliver their products to customers as frictionless as possible. Every link in the supply chain is optimized when this plan is followed, everything from sourcing the raw materials, to manufacturing, to logistics, to delivery.

A group of potential customers with shared characteristics — such as age, income level, lifestyle, or decision-making tendencies — that e-commerce brands or merchants identify as the most likely consumers of their product or service.

An element of a page on an online store that allows the customer to input text information, often editable in a form.

A sales technique that encourages customers to spend more by buying a premium or higher-end version of the item they’re in the process of purchasing. Upgraded products are often shown in the form of comparison charts to help customers visualize the greater value they will receive by ordering a higher-priced item.

Content that is original and brand-specific, created by customers and published on marketing channels like social media. The content can take many forms, including images, videos, text, podcasts, testimonials, live streams, and reviews.

An attribute used to identify specific products on an online store during the checkout process that are based on the same model with different aspects, such as colour, size, dimension or flavour.

An e-commerce content strategy that allows merchants to collect video submissions of customers using their product or service and potentially offer incentives to customers for doing so.

A multinational retail corporation that operates a chain of supercenters — also known as hypermarkets — discount department stores, and grocery stores.