Hulk Order Tracking vs Track by Loop: Order Tracking for Shopify Stores

Introduction

Shopify merchants face a common challenge: how to keep customers informed about their order status, reduce support tickets, and create branded post-purchase experiences. Apps like Hulk Order Tracking & Upsell and Track by Loop both aim to address these needs, but they take different approaches to features, flexibility, and value. This article is for Shopify store owners weighing the pros and cons of these two order tracking solutions and deciding which fits their business best.

Short answer: For merchants seeking a flexible, feature-rich order tracking solution with a free entry point and extensive language support, Hulk Order Tracking & Upsell offers compelling advantages. Track by Loop provides order tracking but comes at a significantly higher starting price and with limited language coverage.

Track by Loop vs. Hulk Order Tracking & Upsell: At a Glance

Core Feature Capabilities

Hulk Order Tracking & Upsell: Feature-Rich and Flexible

Hulk Order Tracking & Upsell delivers a comprehensive suite of order tracking and customer experience features that cover the full post-purchase journey. Merchants can create a personalized, branded tracking page to reinforce their brand identity while providing real-time order status updates. With order lookup functionality, customers can easily check their delivery status, reducing pressure on support teams.

The app includes robust notification options, covering both email and SMS alerts. This ensures customers stay informed at every step, regardless of their preferred communication channel. Estimated delivery dates add transparency, helping manage customer expectations and reduce "where is my order?" inquiries. For more advanced workflows, API integration and integration with Shopify Flow empower merchants to automate processes and connect tracking data with other critical apps.

The ability to set custom order statuses allows merchants to tailor the tracking experience to their specific fulfillment process, making it possible to communicate unique milestones or special instructions. Product recommendations and one-click upsell features turn the tracking experience into a potential revenue generator, presenting targeted offers to engaged customers. Merchants also benefit from 24/7 support, assuring help is always available.

Hulk Order Tracking & Upsell stands out for its broad language support, covering 20 languages. This makes it a strong fit for international stores seeking to deliver localized experiences. Integration options are extensive, with connections to key Shopify tools, review platforms, email marketing, and even Slack for internal notifications.

Track by Loop: Core Functionality with Premium Pricing

Track by Loop focuses on preventing support issues and driving sales through timely shipping updates. It provides branded tracking pages and integrates with tools like Klaviyo, Postscript, Attentive, and Gorgias for notification and support workflows. Merchants on higher-tier plans can access advanced reporting, Shopify Flow automation, webhooks, API, delivery promises, and split shipment support.

However, the feature set is streamlined compared to Hulk Order Tracking & Upsell. Track by Loop does not offer SMS notifications, custom order statuses, or product recommendations within the tracking experience. The app only supports English, limiting its accessibility for stores with international customers. Its integrations include customer accounts, checkout, Shopify Flow, and a handful of marketing and support platforms, but it does not match the breadth of connections or the localization features found in Hulk Order Tracking & Upsell.

In summary, while both apps support branded tracking and key integrations, Hulk Order Tracking & Upsell covers a wider range of features—adding value for merchants who want to customize and enhance the post-purchase experience beyond basic shipment updates.

Pricing and Value

Pricing is a major point of differentiation. Hulk Order Tracking & Upsell offers a free plan for up to 50 monthly shipments, making it accessible for new or lower-volume merchants. As businesses grow, the Basic plan at $4.99/month increases the shipment allowance to 200 monthly and adds features like estimated delivery times and custom carrier integration. The Growth plan, at $14.99/month, expands to 500 shipments and unlocks advanced options such as search and replace, skip messages, app email notifications, and one-click upsell. The Pro plan, at $29.99/month, caters to high-volume stores with up to 1,000 shipments, AI product recommendations, SMTP and API token integration, custom order statuses, and Slack integration. Extra shipments can be added at $0.09 each, allowing for flexible scaling as order volumes increase.

By contrast, Track by Loop starts at $99/month for the Starter plan, which allows for up to 2,500 shipments and includes integrations with Klaviyo, Postscript, and Attentive. The Premium plan at $189/month and Plus plan at $449/month add features like advanced reporting, automation integrations, delivery promise, webhooks, and split shipment support. There is no free tier, so the barrier to entry is significantly higher, especially for smaller or growing stores.

For many merchants, Hulk Order Tracking & Upsell represents a far more cost-effective way to access critical order tracking and notification features, with the flexibility to pay only for capabilities and shipment volume as their business expands.

Setup and Technical Fit

Both Hulk Order Tracking & Upsell and Track by Loop are not "Built for Shopify" certified, but each offers deep integration with the Shopify ecosystem. Hulk Order Tracking & Upsell connects to Shopify Flow, Checkout, Customer accounts, and Shopify Admin. Beyond these core connections, it integrates with a broader range of tools such as Dsers CJ Dropshipping, Loox, Google Translate, Judge.me, Hulk Mobile App Builder, Klaviyo, HulkApp, and PageFly. These integrations help automate workflows, gather reviews, manage dropshipping, translate content, and enhance the customer experience.

Hulk Order Tracking & Upsell's technical fit is further strengthened by support for 20 languages, making it ideal for stores serving international customers or operating in multiple markets. Bulk messaging and customization options are available through features like localized carrier messages, replace location and carriers, and search & replace capabilities at higher plan tiers.

Track by Loop integrates with Shopify Flow, Checkout, Customer accounts, Klaviyo, Attentive, Gorgias, Postscript, Reviews Platforms, and Slack. While these are important connections, the app's language support is limited to English, which may be restrictive for non-English-speaking customers and store teams.

Trust Signals

Track by Loop entered the Shopify App Store in 2020 and has accumulated 67 reviews with a 4.2 rating. Hulk Order Tracking & Upsell has been on the market since 2019, giving it a slightly longer track record, and has 18 reviews with a 3.3 rating. While Track by Loop has a higher star rating and more reviews, both apps are established options within the Shopify ecosystem. Merchants seeking a mature, stable solution may value Hulk Order Tracking & Upsell's earlier launch and continuous feature development.

Neither app is Built for Shopify certified, but both have demonstrated reliability and marketplace presence. For merchants who prioritize extensive user feedback, Track by Loop provides a larger review base, while Hulk Order Tracking & Upsell’s longevity and ongoing updates speak to its stability.

When Hulk Order Tracking & Upsell Is the Right Choice

• You need a free or low-cost order tracking solution to start.
• Your store serves international customers and requires multi-language support (20 languages covered).
• You want to automate notifications via email or SMS.
• Custom order statuses and branded tracking experiences are important to your brand.
• You want to integrate order tracking with a broad range of Shopify and third-party apps (including Klaviyo, Loox, Google Translate, and more).
• 24/7 support is a priority for your business operations.
• You are looking to upsell products or promote recommendations directly on your tracking page.

When Track by Loop Might Fit Better

• Your store consistently ships over 2,500 orders per month and you are comfortable with higher monthly pricing.
• You require advanced reporting, delivery promise features, webhooks, or split shipment support as offered in the higher-tier plans.
• Your workflows rely on integrations with Gorgias, Attentive, or Postscript for customer support and messaging.

Final Verdict

For most Shopify merchants, especially those seeking a blend of flexibility, localization, and cost-effectiveness, Hulk Order Tracking & Upsell makes a compelling case. Its extensive feature set—ranging from branded tracking and email/SMS notifications to advanced integrations and product recommendations—ensures merchants can create a tailored post-purchase experience that delights customers and drives additional revenue. The wide language support and generous free plan lower the barrier to entry and help merchants scale confidently.

Track by Loop is a strong solution for high-volume merchants who need advanced workflow automation and are comfortable with a higher monthly spend. However, for the vast majority of stores, Hulk Order Tracking & Upsell provides all the core functionality and more, at a fraction of the cost and with greater customization capabilities.

If you want a scalable, feature-rich order tracking solution that grows with your business and supports your brand globally, install Hulk Order Tracking & Upsell from the Shopify App Store.