AI at Shop Circle

Our AI platform

AI turns software from systems of record into systems that perform meaningful work. We operationalise this through a centralised AI platform across the companies we buy and scale.

Talk to our team

AI is evolving software from passive tools into systems that act and execute. By replacing tasks with outcomes, it expands the addressable market by ~10x.

We're building the platform to capture this shift.

Building the AI-native software platform

We acquire and scale mission-critical software , then transform it into systems that actively perform work.

Focused
Focused

Our focus is to expand what software can do, and in doing so, expand the market itself.

Founder-oriented
Founder-oriented

For founders, this means evolving products to stay relevant in a world where software is no longer passive.

Proven impact across our portfolio

+10%

EBITDA uplift from AI-driven efficiencies

+147%

development frequency via AI coding tools

+50%

of CX conversations handled
by AI

20%

of net new bookings driven by AI-native features

Infrastructure

Our centralised AI layer

We don't just deploy AI, we put it to work. Our centralised AI platform equips every company we acquire with the infrastructure and expertise to scale intelligence across their operations.

CircleX

Our proprietary AI layer connects data, workflows, and intelligence across the portfolio, from customer operations to pricing and product development.

SCAIL

Our centralised AI powerhouse brings together talent, infrastructure, and execution to scale AI across the entire portfolio.

We're building the AI platform that turns software from tools into systems that perform work.