The complete BFCM playbook for Shopify merchants and brands
A complete playbook of strategies and insights for 2023’s Black Friday Cyber Monday season from Shopify merchants, brands, partners, and industry leaders.

‘Tis the season to be optimizing in e-commerce
We asked seasoned Shopify merchants, brands, partners, and e-commerce leaders and innovators how they prepare for the holidays and compiled our findings in our 2023 Edition of this BFCM playbook.

Map your inventory strategy

Segment your customer audiences
