The complete BFCM playbook for Shopify merchants and brands

A complete playbook of strategies and insights for 2023’s Black Friday Cyber Monday season from Shopify merchants, brands, partners, and industry leaders.

The complete BFCM playbook for Shopify merchants and brands image

‘Tis the season to be optimizing in e-commerce

We asked seasoned Shopify merchants, brands, partners, and e-commerce leaders and innovators how they prepare for the holidays and compiled our findings in our 2023 Edition of this BFCM playbook.

Map your inventory strategy image
Map your inventory strategy

Segment your customer audiences image
Segment your customer audiences

Personalize the gifting experience image
Personalize the gifting experience