How to Add Custom Information to Different Store Locations on Shopify

Quick Answer

You can add custom information to different store locations on Shopify using custom fields, which let each location carry its own extra details beyond a standard address and phone number. SC Store Locator Map supports custom fields at the location level, so details like parking availability, services offered, or brand-specific notes can differ from one location to the next. This guide covers how to plan and set up custom fields for a location network with varied needs.

Introduction

Not every store location is identical, even within the same brand. One location might offer in-store repairs while another does not. A flagship store might carry the full product range while a smaller location carries a limited selection. Standard address fields cannot capture these differences, which leaves customers guessing or, worse, arriving expecting something a location does not actually offer.

This guide focuses on custom fields specifically, which is the feature built for adding location specific details that go beyond the basics. It covers how to decide what custom fields to create, how to apply them consistently, and how to keep them from becoming cluttered as the location list grows.

What Is Custom Fields for Store Locations?

Custom fields are additional pieces of information that can be added to individual store locations beyond the standard set of name, address, and phone number. They let a brand capture details that vary by location, such as services offered, parking notes, or accessibility information, and display that information to customers on the location's pin card. Unlike search tags, which are typically used for filtering, custom fields are better suited to descriptive details a customer would want to read directly.

Who Needs Custom Location Fields?

Custom fields are especially useful for businesses such as:

• Retail chains where services or product range differ between locations
• Brands with flagship stores that offer more than smaller satellite locations
• Dealer networks where certification level or specialization varies by dealer
• Businesses that want to share parking, accessibility, or transit notes with customers
• Brands adding location-specific promotions or notes that do not apply store-wide

Why Adding Custom Information to Locations Matters for Your Business

Using custom fields to capture location-specific details has a few practical benefits:

• It sets accurate customer expectations about what a specific location actually offers
• It reduces confusion and support questions caused by locations that are not truly identical
• It lets a brand share genuinely useful details, like parking or accessibility notes
• It keeps location data organized in a structured way rather than scattered in free text
• It supports differences between flagship stores, standard locations, and smaller outlets
• It gives the customer more confidence before deciding which location to visit

How to Add Custom Information to Store Locations on Shopify

Step 1: Decide What Information Actually Varies

List the details that genuinely differ between your locations, such as services, product range, or accessibility notes. Avoid creating a custom field for information that is the same across every location, since that belongs in general site content instead.

Step 2: Install and Configure SC Store Locator Map

Install SC Store Locator Map, which supports custom fields at the individual location level for exactly this kind of varying detail.

Step 3: Create Your Custom Fields

Set up a custom field for each type of information identified in the first step, using clear, consistent naming so the team understands what each field is meant to capture.

Step 4: Add and Organize Custom Field Data

Fill in custom field values for each location, using bulk assignment where a group of locations shares the same value, such as several stores that all offer the same service.

• Use bulk assignment for custom fields shared across many locations
• Fill in custom fields individually only where the value truly differs per location
• Leave a field blank rather than guessing when information is not yet confirmed

Step 5: Customize How Custom Fields Display

Check where and how custom field information appears on the pin card or location list, and adjust the layout so the most useful details are easy for customers to see at a glance.

Step 6: Review Custom Field Accuracy

Since custom fields often describe things like services or product range, they can go out of date if a location's offering changes. Build a periodic check into your review process, not just at initial setup.

Step 7: Test the Customer Experience

Search a few locations with different custom field values and confirm the details display correctly and clearly, without cluttering the pin card with information most customers will not need.

Examples and Use Cases

Industry: Furniture retail chain
Problem: Only some store locations offered in-store design consultations, but the map gave no indication of which ones.
Setup: The brand added a custom field noting which locations offered design consultations and applied it in bulk.
Result: Customers could see which nearby locations offered the service before deciding where to visit.

Industry: Sporting goods dealer network
Problem: Dealers varied widely in which product categories they carried, but this was not visible anywhere on the locator.
Setup: The team created a custom field for product categories and filled it in for every dealer.
Result: Customers could confirm a dealer carried the category they wanted before making a trip.

Read more case studies for our apps covering how brands use custom location details on their store locators.

Best Practices

A few habits keep custom fields useful rather than cluttered:

• Only create custom fields for information that genuinely differs between locations
• Use consistent naming so custom field values stay predictable across the location list
• Apply shared values in bulk rather than typing the same detail into each location
• Review custom field values periodically, since service offerings can change over time
• Keep pin card content focused on the details customers care about most
• Avoid creating overlapping custom fields that capture the same information in different ways

Summary

Custom fields let a store locator reflect the real differences between locations instead of treating every store as identical. Deciding what genuinely varies before creating fields, and reviewing those values periodically, keeps this information useful to customers rather than becoming another source of outdated data.

SC's store locator supports custom fields so each location can show the specific details that actually apply to it, rather than a one-size description repeated across the whole network.