Introducing B2B Pricing That Works for Every Product Option

If you are running a B2B wholesale operation on Shopify Plus, your customers expect a professional, high-touch experience. They’ve negotiated their rates, you’ve set up their Shopify Catalogs, and the Price List is the foundation of your relationship.

However, for merchants selling customizable or industrial products, a pricing gap has long existed. While the base product price adjusts for wholesale, the add-on options often don’t.

This mismatch causes confusion and damages the professional trust you’ve worked hard to build. Today, we are closing that gap.

Keystone Product Options now features B2B Catalog-Aware Option Pricing.

How Pricing Inconsistency Costs You Sales and Trust

In B2B commerce, pricing errors don't just cost you a sale. They cost you the relationship and trust. When a wholesale buyer sees a discounted base price but is charged full retail for the customizations, they don’t just get confused - they leave.

The Pricing Gap in Action: Imagine a wholesale customer with a 40% negotiated discount buying a $1,000 premium watch.

• The Product: Shopify correctly drops the base price to $600.

• The Option: The customer adds a $200 custom engraving.

• The Error: Most apps still charge the full $200 for that engraving. The customer expects their 40% discount to apply to the entire configuration, not just the base unit.

The Keystone Solution: 100% Pricing Alignment

Keystone Product Options eliminates this friction by communicating directly with your Shopify Plus backend. It automatically identifies the logged-in B2B customer, retrieves their assigned Company Catalog, and applies the exact same discount logic to every product option.

The End Result: By ensuring your negotiated pricing applies to the entire product configuration, you build immediate professional trust. Merchants using this logic see a 17-20% reduction in cart abandonment and a 25% drop in customer support inquiries.

Why This Feature is Essential for Enterprise Stores

• Unified Pricing Logic: Whether you use percentage discounts, fixed price lists, or volume-based rules, Keystone mirrors them across all product options.

• Reduced Operational Overhead: You no longer need to create "Wholesale-only" option sets or manual discount hacks. Everything happens automatically using your existing Shopify data.

• Multi-Currency & Market Ready: For global B2B players, Keystone respects Shopify’s contextual pricing, ensuring accuracy across different currencies and regions.

• Professional Trust: Your customers see the correct, negotiated price from the product page to the final invoice. No surprises, no errors.

Built for the Shopify Plus Stack

This isn't just a tweak - it's a fundamental shift in how configurable B2B products are sold. By aligning with Shopify’s native Companies and Catalogs, Keystone Product Options removes the final barrier for manufacturers, wholesalers, and industrial suppliers.

If you’re ready to stop managing pricing workarounds and start scaling your wholesale volume, it’s time to move to a B2B catalog-aware solution.