Win BFCM 2025 with a Smarter Wishlist

Black Friday Cyber Monday isn't just another weekend. It's the moment when shoppers actively hunt for the best deals, and merchants face their biggest opportunity (and challenge) of the year. With ecommerce sales projected to hit a significant number globally during BFCM 2025, the question isn't whether you'll participate. It's whether you'll be ready to capture every possible sale.

Here's the plot twist: The game has changed. Shoppers aren't rushing to checkout anymore. They're browsing, comparing, and thinking it through. Product views are increasing significantly year-over-year, while order growth lags behind. Translation? Your customers are window shopping more than ever, and if you're not capturing their interest during that browsing phase, you're leaving money on the table.

That's where Hulk Advanced Wishlist becomes your secret weapon.

The BFCM Browsing Boom: What's Really Happening

Let's talk about what your customers are actually doing this holiday season:

• They're shopping on mobile. Mobile commerce now accounts for the majority of all online sales during BFCM. That means your wishlist experience needs to be smooth as butter on small screens.

• They're starting early. Many shoppers begin their holiday shopping before Black Friday itself, some as early as October. The browsing spikes start well before the big weekend.

• They're skeptical. A large percentage of shoppers question whether BFCM deals are actually good, so they're tracking prices, comparing options, and taking their time.

• They're overwhelmed. With hundreds of deals competing for attention, shoppers need a way to organize their favorites and return to them when they're ready to buy.

This browsing behavior creates a critical challenge: How do you stay top of mind when shoppers are playing the field? How do you bring them back when they're ready to purchase?

Answer: Give them a wishlist they'll actually use.

How Hulk Advanced Wishlist Wins BFCM for You

1. Capture Intent During the Browsing Phase

Think of wishlists as your safety net for "maybes." When shoppers aren't ready to commit but also don't want to lose track of items, a wishlist keeps them engaged with your store instead of your competitor's.

The Play: A customer browsing your store at 11 PM on her phone sees the perfect gift but isn't ready to buy. She adds it to her wishlist. When your BFCM sale launches three days later, she remembers your store, returns, and converts.

Why It Works:

• Wishlists increase customer return rates by giving shoppers a reason to come back. Each saved item is a micro commitment that builds purchase intent.

• You gain visibility into which products are generating the most interest before the sale even starts.

Pro Tip: Enable the floating widget so the "Add to Wishlist" button is always visible as customers scroll. Make it effortless to save items. One tap, done.

2. Send Automated Stock & Price Drop Alerts That Convert

Here's where the magic happens. A wishlist isn't just a list. It's a permission slip to send highly targeted marketing.

The Scenario: Your bestselling item is wishlisted by 200 shoppers. When you drop the price for BFCM or restock a sold-out item, Hulk Advanced Wishlist automatically sends notifications to everyone who saved it.

The Results:

• Urgency that actually works: "The item you wanted is back in stock, but hurry, only 15 left!"

• Relevance that converts: You're not blasting generic emails. You're reaching people who already want this specific product.

• Recovery of lost sales: Restock notifications are highly effective at recovering sales you would've otherwise lost.

BFCM Strategy: Set up low stock alerts triggered at specific inventory thresholds (e.g., when you hit 25% remaining stock). This creates genuine scarcity and drives action during your sale window.

3. Enable Wishlist Sharing for Gift Giving Season

BFCM coincides with holiday gift shopping, and that changes everything. A large number of shoppers plan to start holiday shopping during BFCM, which means they're buying for others, not just themselves.

The Opportunity: Hulk Advanced Wishlist lets customers create and share wishlists via email, social media, or direct links. This turns your store into a gift registry on steroids.

Real World Use Cases:

• The Hint Dropper: A customer creates a "Holiday Wishlist" and shares it with family members via email or Facebook.

• The Gift Coordinator: A group of friends chips in to buy from someone's shared wishlist. Everyone can see what's been purchased to avoid duplicates.

• The Registry Effect: B2B customers or wedding shoppers create curated lists that multiple buyers can purchase from.

The Win: Every shared wishlist is free word of mouth marketing that brings new customers to your store. Plus, gift givers who buy from wishlists have higher satisfaction rates (they know they're getting the right item) and lower return rates.

BFCM Tip: Promote the ability to "Buy from Shared Wishlist" in your marketing. Create a campaign around "Send Your Wishlist to Santa" or "Share Your Gift Guide."

4. Leverage Wishlist Data to Optimize Your Sale Strategy

Your wishlist dashboard is a goldmine of customer intelligence. While your competitors are guessing which products to promote, you'll have hard data.

What You'll Learn:

• Which products are most desired (but not yet purchased). These deserve prime placement in your BFCM campaigns.

• What price points create wishlist adds vs. immediate buys. This helps you optimize discount levels.

• Which customers are highly engaged but haven't converted. Perfect targets for personalized offers.

Strategic Moves for BFCM:

• Flash Sale Targeting: See a product with 150+ wishlist adds but low sales? Create a flash discount specifically for that item and notify everyone who saved it.

• Bundle Building: Notice several complementary products being wishlisted together? Create a BFCM bundle and promote it to those shoppers.

• VIP Early Access: Give your most active wishlisters early access to your BFCM deals. They're your warmest leads and most likely to convert.

5. Reduce Cart Abandonment with "Save for Later"

BFCM is overwhelming. Shoppers fill carts, get distracted, and abandon them at record rates. But here's the thing: Not every abandoned cart is a lost sale. Sometimes customers just need more time.

The Solution: Hulk Advanced Wishlist's "move to wishlist" functionality lets customers save items from their cart without losing them completely. It's a pressure relief valve that keeps the relationship alive.

Why This Matters During BFCM:

• Shoppers are comparing deals across multiple stores. Wishlists help them organize without committing.

• Budget conscious buyers can save items and return when they're ready to purchase.

• You can follow up with wishlist notifications after BFCM when competition dies down.

Post BFCM Gold: Those wishlisted items become December sales opportunities when you send "Still Interested?" campaigns or year end clearance notifications.

BFCM Wishlist Setup Checklist

Ready to maximize your wishlist strategy? Here's your action plan:

3 Weeks Before BFCM (Right Now!)

• Customize your wishlist design to match your BFCM branding. Update colors, fonts, and button text to create visual consistency.

• Enable the floating widget on mobile. Make "Add to Wishlist" impossible to miss.

• Set up stock alert triggers for your top products. Automate notifications when inventory hits key thresholds.

• Test your wishlist on mobile devices. This needs to be flawless.

• Create wishlist sharing templates. Customize the email and social share messages for gift giving season.

2 Weeks Before BFCM

• Analyze your wishlist dashboard. Identify which products are being saved most and prioritize them in your BFCM campaigns.

• Set up integrations with Klaviyo or your email platform. Automate wishlist reminder campaigns.

• Enable price drop notifications. Prepare to alert wishlisters when your sale goes live.

• Create a "Share Your Wishlist" campaign. Promote gift list sharing in your pre BFCM marketing.

During BFCM

• Monitor real time wishlist analytics. See which products are trending and adjust inventory and promotions accordingly.

• Send targeted flash sale alerts to wishlisters when you drop prices on high demand items.

• Promote wishlist features in your ads. "Save it now, buy it later" messaging reduces pressure and increases engagement.

• Enable low stock urgency messages. Automatically notify wishlisters when popular items are running out.

After BFCM

• Follow up with non converters. Send "Still want this?" emails to people who wishlisted but didn't buy.

• Analyze wishlist to purchase conversion rates. Understand which products and strategies worked best.

• Keep the momentum going. Use wishlist data to inform Cyber Week, December, and New Year campaigns.

Advanced Tactics for Power Users

Ready to level up? Here are pro level strategies to extract maximum value from your wishlist:

• Multi List Management: Enable customers to create multiple wishlists with different names ("Gifts for Mom," "Treat Myself," "Work Setup"). This is especially powerful for B2B customers or professional buyers who need organization.

• Guest Wishlists: Don't force account creation. Guest wishlists reduce friction and still let you capture emails for follow up campaigns.

• Social Proof Integration: Display wishlist counters on product pages. This creates FOMO and validates purchasing decisions during high traffic BFCM browsing.

• Shopify Flow Automation: Build advanced workflows that trigger actions based on wishlist behavior. For example: "If a customer adds 3+ items to wishlist but hasn't purchased in 48 hours, send a personalized 10% off code."

• POS Integration: Running a retail store during BFCM? Shopify POS integration means in store customers can add items to wishlists, and you can follow up digitally after their visit.

The Bottom Line: Wishlist = Retention Machine

Here's what most merchants miss: BFCM isn't just about the weekend. It's about building relationships that last through Q4 and beyond.

Every wishlist is a bridge between browsing and buying. Every saved item is future revenue. Every notification is a reason to return.

While your competitors are focused on conversion rate optimization and ad spend, you'll be playing the long game. Capturing intent, nurturing interest, and converting browsers into loyal customers.

Repeat shoppers are essential and highly profitable this BFCM. Your wishlist isn't just a feature. It's your retention engine, your customer intelligence tool, and your secret weapon for standing out in the noise.

Ready to Win BFCM 2025?

The browsing boom is here. Shoppers are window shopping more than ever, comparing deals, and taking their time. The merchants who capture that browsing intent and convert it after BFCM ends will own Q4.

Hulk Advanced Wishlist gives you everything you need:

• Customizable design that matches your brand

• Flawless mobile experience

• Automated stock and price drop alerts

• Deep analytics and customer insights

• Social sharing for gift giving season

• Multi device sync for shopping anywhere

• Integrations with Klaviyo, Zapier, and more

Still on the fence? Try the STARTER plan free for 14 days. You'll be up and running before BFCM hits.

Because when shoppers are browsing, wondering, and comparing... your wishlist is what brings them home.

Ready to capture every sale this BFCM? Install Hulk Advanced Wishlist and turn browsers into buyers.

Have questions about setup or strategy? Our support team is here to help you crush BFCM. Let's make this your best holiday season yet.