How to Give Customers Points for Signing Up on Shopify

Quick Answer

Yes, you can give customers points just for creating an account on Shopify. Keystone Loyalty Rewards supports a dedicated signup earning rule, awarding a flat point value the moment a customer creates an account, giving them an immediate reason to sign up rather than checking out as a guest.

A signup reward gives customers a reason to create an account instead of checking out as a guest, which matters if you want a stronger record of who is actually buying from you. This guide covers setting up that specific earning rule.

We will cover how to decide the point value for signing up, how it should relate to your other earning rules, and where to place the incentive so customers actually notice it before checkout, not sometime after they have already left.

What Are Signup Points?

Signup points are a flat point value awarded the moment a customer creates an account, separate from anything they earn later through purchases or other actions. This is a one-time reward meant to encourage account creation specifically.

Who Should Set Up Signup Points?

• Stores with a high rate of guest checkout wanting more account creation
• Brands wanting to build a stronger customer database for future marketing
• Businesses launching a loyalty program for the first time and needing an easy first reward
• Stores wanting new customers to see immediate value before making their first purchase
• Any merchant wanting a straightforward, low-effort earning rule to start with
• Stores that already email new signups and want to add a concrete incentive to that message

Why Signup Points Matter for Your Business

• They give customers an immediate reason to create an account rather than skip it
• They build your customer database, supporting future marketing efforts
• They give new customers a small head start toward their first reward
• They are simple to configure and explain, making them a good first earning rule
• They can convert guest checkout customers into accounts with minimal friction
• They work well alongside purchase points without competing for the same behavior
• They give you a cleaner signal of who your actual repeat customers are over time

How to Set Up Signup Points on Shopify

Step 1: Define Your Loyalty Goal

Decide the point value for signing up before configuring anything. This should be enough to feel worthwhile but not so generous that it undercuts your purchase-based earning rule.

• Decide a flat point value for account creation
• Compare this value against your purchase earning rate for balance
• Decide if signup points should count toward the same rewards as purchase points

Step 2: Install and Configure Keystone Loyalty Rewards

Install Keystone Loyalty Rewards from the Shopify App Store and configure the signup earning rule alongside any existing purchase points you already have set up.

• Connect the app to your Shopify store
• Set up the signup earning rule directly in the app settings
• Confirm the suggested point value matches what you decided in step one

Step 3: Create Earning Rules and Rewards

Configure the specific rule so points are awarded automatically and immediately once a customer completes account creation.

• Set the flat point value for signing up
• Confirm the rule triggers automatically on account creation, not manually
• Decide if this rule should apply to existing customers who have not yet created an account

Step 4: Add the Loyalty Experience to Your Store

Make the signup incentive visible before a customer decides whether to create an account or check out as a guest.

• Mention the signup reward near the account creation or checkout step
• Add the loyalty widget to your storefront so the incentive is visible while browsing
• Confirm the reward is mentioned clearly during the account creation flow itself

Step 5: Test the Program

Test the signup flow directly to confirm points are awarded correctly and immediately.

• Create a test account and confirm the correct point value is awarded
• Confirm the points appear in the customer account balance right away
• Check that the signup reward messaging displays correctly during account creation

Step 6: Go Live

Before launch, confirm the signup incentive is visible at the right moment and the value still feels balanced against your other earning rules.

• Confirm the signup reward is mentioned before a customer chooses guest checkout
• Check that the point value still feels reasonable next to purchase points
• Confirm the reward works correctly on both desktop and mobile account creation

Signup Points Examples

Industry: Skincare brand
Problem: Most customers checked out as guests, leaving the brand with little data on repeat visitors.
Setup: A flat signup point reward was introduced and mentioned clearly during checkout.
Result: More customers created accounts to claim the reward instead of defaulting to guest checkout.

Industry: Home goods store
Problem: New customers had no immediate incentive to engage with the loyalty program before their first purchase.
Setup: Signup points gave new accounts an immediate small balance, visible right away in their account.
Result: New customers saw the loyalty program had real value before even making a purchase.

Read more case studies for our apps.

Best Practices for Giving Points for Signups

• Keep the signup point value modest relative to purchase points
• Mention the signup reward before checkout, not buried afterward
• Make sure the reward triggers automatically without manual approval
• Show the resulting point balance immediately after signup
• Avoid making signup points so generous that purchases feel less rewarding by comparison
• Test the full account creation flow, not just the point award itself
• Revisit the signup value if you notice it is not actually influencing checkout behavior

Summary

Giving customers points for signing up on Shopify is a simple, genuinely effective way to encourage account creation over guest checkout. Set a flat point value through Keystone Loyalty Rewards, keep it balanced against your purchase earning rate, and make sure customers see the incentive before they decide how to check out.

If you want to turn account creation into something with immediate, tangible value for new customers, Keystone Loyalty Rewards app lets you set up signup points directly.