How to Add a 'Find a Store' Feature to Your Shopify Website

Quick Answer

Adding a Find a Store feature to your Shopify website means placing a clear, easy to find entry point, such as a header link or homepage button, that leads to your store locator page. SC Store Locator Map app handles the map and search functionality, but visibility depends on where you place the link across your site, not just the locator page itself. A well built locator with no visible entry point rarely gets the use it deserves.

A well built store locator page does little good if customers never find the link to it. This is a common gap: the map works fine, but it is buried three clicks deep or missing from the homepage entirely.

This guide is about placement and discoverability: where to put a Find a Store feature so customers actually notice and use it, rather than the locator setup itself. It covers the highest impact placements first, along with a few situational ones worth considering.

What Is a Find a Store Feature?

A Find a Store feature is the visible entry point, such as a navigation link, header button, or homepage banner, that directs customers to a store locator page. The feature itself is not the map, but the path customers take to reach it. A store can have a fully functional locator page and still see little use of it if this entry point is missing or hard to notice.

Who Needs a Find a Store Feature?

A clearly placed Find a Store feature benefits businesses such as:

• Brands that already have a store locator page but see low traffic to it
• New physical retail brands wanting to announce their first store opening
• Businesses running seasonal campaigns to drive in-store visits
• Multi-location retailers wanting the locator visible from every page
• Teams redesigning their site navigation and reassessing where existing features should live

Why Find a Store Placement Matters for Your Business

Where you place this feature affects whether customers ever use it:

• A header or navigation link keeps the option visible on every page
• A homepage banner works well when announcing a new store opening
• Placement in the footer reaches customers who scroll to the bottom looking for contact details
• Product pages can include a link for shoppers deciding between buying online or in person
• Consistent placement across the site avoids customers missing the feature entirely
• A visible feature reduces the number of customers who leave the site to search for a location elsewhere
• Clear, consistent placement signals to customers that visiting in person is a genuine option the brand supports

How to Add a Find a Store Feature to Your Shopify Website

Step 1: Define Your Location Requirements

Confirm your store locator page and location data are already set up and accurate before focusing on placement, since the feature only works if the destination page is ready. Also decide whether you need a permanent entry point, a temporary one for a campaign, or both.

Step 2: Install and Configure SC Store Locator Map

If you have not already, install SC Store Locator Map app and build your locator page following the app's setup steps. Having a stable, finished page ready first makes the placement decisions in the next steps much easier.

Step 3: Add the Store Locator to Your Store

Add a Find a Store link to your main navigation menu so it appears on every page of your site. Consider adding a second link in the footer for visibility.

• Add the link to the main navigation menu
• Add a matching link in the footer
• Consider a homepage banner for new store openings

Step 4: Customize the Store Locator

Match the button or link styling to your site design so the Find a Store feature looks like a natural part of your navigation rather than an afterthought.

Step 5: Test the Customer Experience

Click through from every placement, including navigation, footer, and any banners, to confirm each link leads correctly to the store locator page. Check this again after any theme update, since navigation changes can sometimes remove a link without anyone noticing.

Examples and Use Cases

Industry: Furniture showroom brand
Problem: The brand had a working store locator page, but it was not linked from the homepage or navigation.
Setup: The team added a Find a Store link to the main navigation and a banner on the homepage.
Result: Traffic to the store locator page increased noticeably within the following weeks.

Industry: Pet supply retailer
Problem: The store locator link only appeared in a dropdown menu that most visitors never opened.
Setup: The brand moved the link to a top-level navigation item and added it to the footer as well.
Result: The page became easier to reach in a single click from anywhere on the site.

Read more case studies for our apps covering how merchants improved discoverability of their store locator pages.

Best Practices

A few habits help a Find a Store feature stay visible over time:

• Place a Find a Store link in the main navigation menu, not just the footer
• Use clear, simple link text such as Find a Store or Store Locator
• Add a homepage banner when announcing a new store opening
• Keep link placement consistent across desktop and mobile navigation
• Check that the feature is not hidden behind a dropdown that customers rarely open
• Review click data periodically if your theme or analytics tools support it
• Coordinate placement changes with marketing so a promoted opening gets appropriate visibility

Summary

A Find a Store feature only works if customers can see it. Placing the link in your main navigation, footer, and relevant pages ensures the store locator page you built actually gets used, rather than sitting unnoticed several clicks away from where shoppers actually look. A short review of your current navigation is often enough to spot the gap.

Once your locator is built with the app, focus on placement so customers can find it in a click or two, wherever they happen to land on your site.