A Year Of Improvements Focused On How Merchants Really Sell

Improvements in Hulk Product Options this year make selling easier and more reliable, with accurate pricing, real-time product customization, smarter option choices, and clearer inventory tracking. These updates help merchants spend less time fixing issues and more time growing their stores, while giving customers a confident and straightforward shopping experience.

3 minutes, 50 seconds

A Year Of Improvements Focused On How Merchants Really Sell image

Over the past year, we focused on strengthening the foundations of Hulk Product Options to better support merchants as their stores grow and become more complex.

Instead of adding features for the sake of it, we worked on removing real limitations, around pricing, scale, and consistency, that affect day-to-day selling.

Below are the key improvements we made, along with their practical benefits for merchants.

Accurate option pricing for wholesale customers

What's new

Pricing is now customer-specific, not shared
Wholesale customers are automatically detected
Prices are pulled directly from assigned wholesale pricing rules
Options and add-ons follow the same pricing logic as products
Totals remain accurate across the product page, cart, and checkout
No workarounds or product duplication required

Why this matters

Previously, product options were calculated using the same retail price for everyone. This led to incorrect totals for wholesale customers and forced merchants to rely on manual fixes or duplicate products just to keep pricing consistent.

With proper wholesale pricing support, regardless of your geographical location, option prices are automatically updated.

Consistent option pricing in every currency

What's new

Option prices now follow Shopify's currency conversion
Add-ons and upgrades automatically convert with the selected currency
Product and option prices stay aligned in all currencies
Pricing remains consistent across the product page, options, cart, and checkout
No manual currency rules or duplicate products required

Why this matters

Previously, Shopify converted product prices for international customers, while option prices stayed in the store's base currency. This caused mismatched totals and confusion at checkout.

With native multi-currency support, option prices are shown in each customer's local currency, so international customers know exactly what they are paying, and merchants can sell globally with more confidence.

Show only relevant options based on customer choices

What's new

Conditions can now be applied to individual option values
Specific values can be shown or hidden based on selections
Product forms update dynamically in real time
Only valid and relevant choices are displayed
No need for complex variants or duplicated products

Why this matters

Previously, conditional logic was applied at the option level, which worked well in many cases but limited how product forms could react to different selections.

With expanded conditional logic, product forms now respond in real time, making options easier to understand and helping customers reach the right option without extra steps.

Let customers see their customization before buying

What's new

Customers can upload images, add custom text, and personalize products in real time
Live preview shows changes instantly on the product mockup
Images and text can be resized, repositioned, or removed before purchase
Customized designs are saved and passed to the order as line item properties
The customizer appears directly on the product page, like other option types

Why this matters

Previously, personalizing products often required follow-up messages after the order, which created extra steps and delays.

With real-time visual customization, customers see exactly what they are creating before they buy, while merchants receive clear, ready-to-use customization data with every order, reducing mistakes and follow-up work.

Option-level inventory tracking and reporting

What's new

Inventory tracking is available for option values
Inventory reports can be exported manually from the app
Automated inventory exports can be scheduled weekly or monthly via email
Reports are sent directly to the store admin email
Inventory data stays centralized without external tools or spreadsheets

Why this matters

Previously, merchants had limited visibility into option-level inventory and often relied on manual tracking or spreadsheets.

Built-in inventory reporting gives merchants a clearer overview of stock levels and a more structured way to manage inventory as product configurations grow.

Faster load speed and optimized performance

What's new

Swatch and dropdown images now load directly through Shopify's system
Options switch faster on product pages
Product pages stay consistent, even with high traffic or large catalogs
Works well across all devices

Why this matters

In some cases, option images could take longer to appear or load in the wrong order. Images now load faster and more consistently, so product pages feel clearer, easier to browse, and more polished as your catalog grows.

Final thoughts

Each improvement reflects feedback from merchants and the way stores operate day to day.

We focused on improving the core experience so stores can grow with minimal manual adjustments. The foundation is now stronger, and we will continue building on it in the year ahead.

See all the improvements in action by installing Hulk Product Options today.