How to Send Loyalty Emails With Klaviyo and Shopify

Quick Answer

Yes, a Shopify loyalty program can connect with Klaviyo to send targeted emails based on point balances, tier status, or expiry dates. Keystone Loyalty Rewards integrates with Klaviyo to support this kind of email automation. The setup involves connecting the two platforms and building specific email flows around loyalty data.

Introduction

This guide is for merchants who already use Klaviyo for email marketing and want to bring loyalty data into that channel. Loyalty-specific emails tend to perform better than generic marketing messages because they reference something personal to the customer.

You will learn how to connect Keystone to Klaviyo, what loyalty data becomes available for email targeting, and examples of effective loyalty email flows. This connection turns a generic email list into something that can speak to each customer individually.

What Is the Klaviyo Integration?

The Klaviyo integration connects loyalty data, such as point balances and tier status, to Klaviyo so merchants can build targeted email flows based on that information. This means an email can reference a specific number of points rather than speaking in generalities.

Who Needs the Klaviyo Integration?

This integration is useful for stores already using Klaviyo that want to bring loyalty data into their email strategy.

• DTC brands with an established Klaviyo email program
• Subscription businesses sending regular customer lifecycle emails
• Beauty and cosmetics brands running point expiry reminders by email
• Fashion and apparel stores promoting VIP tier benefits by email
• Stores wanting more personalized email content beyond generic promotions

Why the Klaviyo Integration Matters for Your Business

Bringing loyalty data into Klaviyo allows for more personalized, relevant emails than generic marketing blasts.

• Supports personalized emails based on actual point balances
• Enables automated flows for expiry reminders and tier updates
• Improves email relevance by referencing something specific to the customer
• Reduces manual work in identifying which customers to target
• Strengthens the connection between loyalty and broader email marketing

How to Connect Loyalty Rewards to Klaviyo on Shopify

Step 1: Define Your Loyalty Goal

Decide which loyalty emails matter most to build first, such as expiry reminders, tier congratulations, or win-back messages based on point balance. Starting with one flow makes it easier to measure whether the personalization is actually making a difference.

Step 2: Install and Configure Keystone Loyalty Rewards

Install Keystone Loyalty Rewards from the Shopify App Store and connect it to your Klaviyo account. Keystone syncs loyalty data such as points and tier status to Klaviyo.

Step 3: Create Earning Rules and Rewards

Confirm your loyalty program rules and data are set up correctly, since these will feed directly into the email flows you build in Klaviyo. Inaccurate loyalty data will show up directly in the emails customers receive, so this step is worth the extra care.

Step 4: Add the Loyalty Experience to Your Store

Build specific email flows in Klaviyo using loyalty data, such as an expiry reminder flow or a tier achievement congratulations email. Keep each flow focused on a single loyalty event rather than trying to combine several messages into one.

Step 5: Test the Program

Test each email flow with sample customer data to confirm the loyalty information displays correctly within the email content.

Step 6: Go Live

Before sending broadly, review each flow one more time to confirm timing, content, and loyalty data all appear accurately for real customers.

Klaviyo Loyalty Email Examples

Industry: Beauty brand
Problem: The brand sent generic marketing emails with no reference to individual point balances.
Setup: The brand connected Keystone to Klaviyo and built a personalized email showing each customer their current point balance.
Result: Email engagement improved once messages referenced something specific and relevant to each customer.

Industry: Subscription business
Problem: Points were expiring without a dedicated reminder email in place.
Setup: The business built an automated Klaviyo flow triggered by upcoming point expiry dates.
Result: More customers redeemed points before expiry once the dedicated reminder flow was in place.

Read more case studies for our apps to see how other stores use Klaviyo for loyalty emails.

Best Practices

A few practices help loyalty emails sent through Klaviyo feel relevant rather than generic.

• Reference specific loyalty data, such as point balance, directly in the email
• Build separate flows for different loyalty events like expiry or tier changes
• Test each flow with sample data before sending to real customers
• Keep the email content focused on the specific loyalty event triggering it
• Review flow performance regularly and adjust based on engagement
• Avoid overloading customers with too many loyalty emails at once

Summary

Connecting a Shopify loyalty program to Klaviyo allows for more personalized email marketing based on actual point balances and tier status. The setup involves connecting the two platforms, building specific flows, and testing them with sample data. This kind of targeted email tends to perform better than generic promotional messages.

If you want to bring loyalty data into your email marketing, Keystone integrates with Klaviyo to support personalized loyalty email flows.