How to Use Redirect Rules to Clean Up Old Campaign Landing Pages

Every campaign leaves a landing page behind, and a year of campaigns leaves a year of stale pages nobody promotes anymore but that still receive backlink and bookmark traffic. Cleanup means redirecting, not just deleting.

This guide is for merchants with an accumulation of old campaign, promo, and launch landing pages who want the list cleaned up without abandoning the traffic those pages still quietly earn.

Quick Answer

Yes, old campaign landing pages can be cleaned up while preserving their traffic through redirect rules. SC Easy Redirects lets you redirect each retired landing page to the most relevant current destination, an active collection, a successor campaign, or a general category, using redirect groups to organize them by campaign era, and redirect statistics to confirm which pages still deserve the effort before deleting the rest outright.

What This Involves

Cleaning up old campaign landing pages with redirects means reviewing each retired promotional URL, redirecting the ones with ongoing traffic to a relevant current destination, and organizing the resulting redirects by campaign so the list stays navigable rather than accumulating as unstructured clutter.

Who Needs This

• Marketers running frequent promotional campaigns
• Stores with a growing pile of old launch and promo pages
• Brands whose campaign pages get backlinked from press coverage
• Teams unsure which old landing pages are safe to simply delete
• Any store treating campaign pages as permanently temporary

Why It Matters for Your Business

• Press and backlink coverage of campaigns lingers for years
• Bookmarked promo pages keep arriving after the promotion ends
• Organized redirect groups make cleanup repeatable each campaign
• Traffic data separates pages worth redirecting from safe deletions
• A relevant destination beats a dead campaign page every time
• Regular cleanup prevents landing page sprawl from compounding

How to Use Redirect Rules to Clean Up Old Campaign Landing Pages on Shopify

Step 1: Prepare Your Store

Start by inventorying the campaign pages accumulating over time.

• List retired campaign, promo, and launch landing pages
• Check each for ongoing traffic via statistics or analytics
• Separate pages worth redirecting from pages safe to simply retire

Step 2: Install and Configure SC Easy Redirects

Install SC Easy Redirects and redirect what still earns traffic.

• Route each page to its most relevant current destination
• Use redirect groups named by campaign or quarter
• Reserve pattern rules for campaigns following a consistent URL format

Step 3: Create Your Logic

Choose destinations that respect what the campaign promised.

• Route product-launch pages to the product's current listing
• Route seasonal promo pages to the current or nearest equivalent sale
• Avoid the homepage unless nothing more specific fits

Step 4: Test

Verify the cleanup makes sense from outside.

• Click through redirected pages as a visitor arriving from an old link
• Confirm destinations feel like a reasonable continuation
• Check grouped redirects are organized clearly for future review

Step 5: Go Live

Make cleanup a recurring part of the campaign lifecycle.

• Review and redirect retired landing pages after every campaign
• Revisit older redirect groups periodically for further consolidation
• Track statistics to confirm redirected traffic keeps flowing

Examples & Use Cases

Apparel Brand's Quarterly Drops
Industry: Apparel
Problem: A year of quarterly drop pages accumulated with no cleanup process, and nobody knew which still mattered
Setup: Audited traffic through SC Easy Redirects statistics, redirecting active pages to current collections and grouping them by quarter
Result: The landing page list became manageable and press-linked traffic kept landing somewhere relevant

Beauty Brand's Launch Pages
Industry: Beauty
Problem: Old product launch pages kept earning search traffic for products long since renamed or discontinued
Setup: Redirected each launch page to its product's current listing or closest replacement
Result: Launch-era traffic transferred cleanly and the retired pages stopped cluttering the site

Read more case studies for our apps here.

Best Practices

• Audit traffic before deciding what to redirect versus delete
• Route each page to the most relevant current destination
• Group campaign redirects by quarter or campaign name
• Avoid defaulting to the homepage
• Make cleanup routine after every campaign wraps
• Revisit older groups periodically for further consolidation
• Track statistics to confirm the redirects are still earning their keep

Summary

Old campaign pages deserve cleanup that redirects the ones still earning traffic rather than deleting everything indiscriminately. The core steps are auditing accumulated campaign pages by traffic, redirecting the active ones to relevant current destinations, and organizing them by campaign for repeatable future cleanup.

If retired campaigns are piling up unmanaged, SC Easy Redirects can clean up the list while keeping the traffic that still matters.