Shopify Native Pricing Features vs. Wholesale Pricing Discount B2B

Shopify's native B2B pricing features and Wholesale Pricing Discount B2B are not competitors in the usual sense, since the app is built specifically to extend native B2B rather than replace it. The useful comparison is precisely which features come from each layer.

Since April 2026, native B2B has included a genuinely substantial feature set on every paid Shopify plan, company profiles, catalogs, volume pricing, and net terms among them. Wholesale Pricing Discount B2B adds specific capability on top of that foundation, rather than duplicating it.

This guide gives a direct, detailed comparison between what Shopify's native pricing features include and what Wholesale Pricing Discount B2B adds, so you can see exactly where each one contributes.

Quick Answer

Native B2B, available on every paid Shopify plan, includes company profiles, up to three pricing catalogs, volume pricing with up to ten quantity breaks per product, and net terms of 7 to 90 days. Wholesale Pricing Discount B2B extends this with unlimited tag-based pricing tiers, per-customer custom price overrides, a wholesale registration form, POS wholesale pricing, wholesale-specific shipping rules, and payment automation like reminders and early payment discounts, none of which native B2B currently provides.

What Does Each Layer Actually Include?

Native B2B includes company profiles with multiple locations, catalogs capped at three across all markets combined, volume pricing supporting up to ten quantity breaks per product, quantity rules including minimums and case packs, net payment terms from 7 to 90 days, PO number support at checkout, reorder from past purchases, CSV bulk import and export, product hiding from retail, and Shopify Flow automation. Wholesale Pricing Discount B2B adds unlimited tag-based tiers beyond the three-catalog limit, custom price overrides for individually negotiated accounts, a wholesale signup form with auto-tagging, POS wholesale pricing, flat or advanced shipping rules, wholesale discount codes, and automated payment reminders with early payment discounts.

Who Should Understand This Specific Comparison?

• Merchants deciding whether native B2B alone covers their current needs
• Stores with more than three distinct pricing tiers hitting the native catalog limit
• Sellers wanting per-customer custom pricing that native catalogs do not support
• Businesses wanting self-service wholesale registration with automatic tagging
• Companies wanting POS wholesale pricing, which native B2B does not currently include
• Teams wanting payment automation like reminders, beyond native net terms alone

Why This Precise Comparison Matters for Your Business

• Paying for app features that duplicate native functionality wastes budget
• Missing a genuine native limitation risks building on a foundation that will not scale
• Understanding exact catalog and quantity break limits prevents a mid-build surprise
• Knowing which features are missing natively, like POS wholesale pricing, informs a clear decision
• This precision protects against both over-buying and under-provisioning your setup
• A clear comparison supports confident internal decision-making about tool investment

For a full breakdown of what Shopify includes natively and where it stops, see our comparison of native B2B versus third-party apps.

How to Apply This Comparison When Setting Up Wholesale on Shopify

Step 1: Prepare Your Store and Customer Tags

Map your actual requirements against the specific native B2B feature list before assuming you need the app for everything, or assuming native tools cover everything.

• List your actual pricing tier count and compare it against the native three-catalog limit
• Confirm whether you need POS wholesale pricing, which native B2B does not currently provide
• Identify whether payment automation like reminders is a genuine requirement

Step 2: Install and Configure Wholesale Pricing Discount B2B

Install Wholesale Pricing Discount B2B specifically for the features that fill genuine gaps in native B2B, rather than duplicating what is already available for free on your plan.

• Connect the app and configure only the features that extend beyond native B2B
• Set up unlimited tag-based tiers if your tier count exceeds the native catalog limit
• Enable POS pricing and payment reminders if these are genuine requirements

Step 3: Create the Pricing or Discount Rules

Build your pricing structure using native B2B where it genuinely covers your needs, and the app specifically for the gaps, rather than duplicating effort across both.

• Use native catalogs for company profile management even if pricing tiers move to tags
• Set tag-based pricing rules specifically for tiers beyond the native catalog limit
• Configure payment terms and automation through whichever tool actually provides what you need

Step 4: Test With a Tagged Test Customer

Test both the native and app-based components together with a tagged test account, confirming the combination covers your full requirement without gaps or duplication.

• Confirm native company profile and catalog features work as expected
• Confirm app-based tiers, POS pricing, or payment automation work correctly alongside native features
• Ask Sidekick which customers are in a specific tier group to confirm the combined setup is accurate

Step 5: Go Live

Once the combined native and app-based setup tests correctly, publish it live with confidence that you are not duplicating or missing coverage.

• Publish the combined pricing setup to your live storefront
• Document which features come from native B2B versus the app for future reference
• Monitor the first cycle of orders across both native and app-based pricing components

Native vs Wholesale Pricing Discount B2B Use Case

Boutique Wholesale Brand (Consumer goods)
Problem: Installed the app without first checking whether native B2B already covered their modest two-tier pricing structure.
Setup: Reviewed native B2B's actual feature set and discovered it covered their needs entirely, uninstalling the app.
Result: Saved the monthly app cost entirely, since native B2B on their existing plan already provided everything their two-tier structure required.

Growing Distributor (Industrial goods)
Problem: Assumed native B2B alone would cover their six-tier structure with POS pricing, only to discover the three-catalog limit and lack of POS wholesale support during setup.
Setup: Added Wholesale Pricing Discount B2B specifically to cover the additional tiers and POS pricing, keeping native B2B for company profile management.
Result: The combined setup covered every requirement precisely, with the app filling only the genuine gaps rather than duplicating native functionality.

Read more case studies for our apps.

Best Practices

• Map your actual requirements against the specific native B2B feature list first
• Avoid installing an app that duplicates functionality already available natively
• Confirm the native three-catalog and ten-quantity-break limits against your actual needs
• Identify genuine gaps, like POS pricing or payment automation, before adding the app
• Document which features come from native tools versus the app
• Test the combined setup thoroughly to confirm no gaps or duplication exist

Summary

Native B2B on Shopify, available on every paid plan since April 2026, covers company profiles, up to three catalogs, basic volume pricing, and net terms, genuinely serving many smaller wholesale operations without any additional app. Wholesale Pricing Discount B2B becomes worthwhile specifically where a genuine gap exists, more than three tiers, per-customer overrides, POS pricing, or payment automation, rather than as a blanket replacement for what Shopify already provides. For the full detailed breakdown behind this comparison, see our comparison of native B2B versus third-party apps.

For the specific features native B2B does not provide, unlimited tiers, POS pricing, and payment automation, try Wholesale Pricing Discount B2B.