How to Create Short Redirects for Offline Marketing Campaigns

A URL printed on a flyer, read aloud on the radio, or stitched into packaging has to survive human memory and manual typing, which a long product path never will. Short redirects exist specifically to bridge that gap between offline attention and an online destination.

This guide is for merchants running print, radio, packaging, or in-person campaigns who need a short, typeable, memorable URL that reliably lands visitors on the right page.

Quick Answer

Yes, short offline-campaign URLs are one of the simplest and most valuable uses of redirects. Create a live redirect through SC Easy Redirects from a short, easy-to-say path like yourstore.com/radio to the actual campaign landing page, and use redirect statistics to measure exactly how many people typed it in, giving offline campaigns the same measurability as digital ones.

What This Involves

A short redirect for offline marketing is a memorable, easily typed or spoken path, created as a live redirect pointing to the real campaign landing page, letting print, radio, and packaging campaigns use a URL that survives human recall while still tracking exactly how many people used it.

Who Needs This

• Merchants running print advertising or flyers
• Brands using radio or podcast sponsorships
• Stores printing URLs on physical packaging
• Teams at trade shows or in-person events with printed materials
• Any campaign whose URL needs to be remembered rather than clicked

Why It Matters for Your Business

• Long URLs are nearly impossible to remember or type accurately from memory
• Short paths work for spoken media where nobody can copy-paste
• A dedicated redirect gives offline campaigns the same trackability as online ones
• Memorable URLs reduce the typos that lose potential customers
• One short redirect can point at an evolving campaign page without reprinting materials
• This works for temporary campaigns and permanent packaging alike

How to Create Short Redirects for Offline Marketing Campaigns on Shopify

Step 1: Prepare Your Store

Start by choosing a short path that fits how the campaign will be seen or heard.

• Pick a path that is easy to say aloud and easy to type
• Avoid unusual spellings or characters that invite typos
• Consider tying the path to the offline channel, like /radio or /flyer

Step 2: Install and Configure SC Easy Redirects

Install SC Easy Redirects and set up the short redirect.

• Create a live redirect from the short path to the actual landing page
• Point it at a campaign-specific landing page for the clearest measurement
• Group offline campaign redirects together for easy tracking

Step 3: Create Your Logic

Test the short URL exactly as an offline audience would encounter it.

• Say the URL aloud and see if it is easy to catch and repeat
• Type it manually as if reading from print, checking for ambiguity
• Confirm the redirect resolves cleanly to the intended landing page

Step 4: Test

Deploy across the offline materials with confidence.

• Print, broadcast, or display the short URL across the campaign
• Keep the underlying landing page updatable without changing the printed URL
• Use one short URL per distinct offline channel for clean tracking

Step 5: Go Live

Measure what the offline campaign actually drove.

• Track redirect statistics for hits on each short URL
• Compare performance across different offline channels using their distinct URLs
• Use the data to justify or adjust future offline marketing spend

Examples & Use Cases

Coffee Brand's Radio Sponsorship
Industry: Food and beverage
Problem: A radio ad needed a URL simple enough for listeners to remember and type later without seeing it written
Setup: Created a short redirect through SC Easy Redirects pointing to the campaign landing page, promoted on air
Result: Redirect statistics showed clear, measurable traffic directly attributable to the radio spot

Skincare Brand's Packaging Insert
Industry: Beauty
Problem: A printed packaging insert needed a permanent URL that could survive product updates without reprinting
Setup: Used a short, permanent redirect that could be repointed to updated campaign content as needed
Result: The printed URL stayed valid across multiple campaign updates without a single reprint

Read more case studies for our apps here.

Best Practices

• Keep the path short enough to say aloud clearly
• Avoid characters or spellings that invite typing errors
• Point each offline channel at its own distinct short URL
• Send the redirect to a campaign-specific landing page
• Group offline redirects together for clean reporting
• Test the URL as spoken and as read from print before launch
• Use redirect statistics to prove offline campaign performance

Summary

Short redirects solve the specific problem offline campaigns face, a URL that has to be remembered or typed manually rather than clicked. The core steps are choosing a short, unambiguous path, redirecting it to the real campaign page, and using statistics to measure what the offline channel actually drove.

If an offline campaign needs a URL people can actually remember, SC Easy Redirects can create one and measure what it drives.