How to List Physical Stores and Salons That Carry Your Skincare Brand

Quick Answer

A skincare brand can list both retail stores and salons that carry its products on Shopify by adding each location to a searchable map and distinguishing between the two location types, since salons are typically appointment-based treatment providers rather than standard retail shelves. SC Store Locator Map lets a brand add stockists and salons as separate location types using search tags, so shoppers can tell the difference before they travel there. This guide covers the setup and why that distinction matters for skincare specifically.

Introduction

Skincare brands often sell through two very different kinds of physical locations: retail stores where products sit on a shelf for browsing, and salons or spas where the product is used as part of a treatment or recommended by an esthetician. Treating these as the same thing on a store locator creates confusion, since a shopper looking to buy off a shelf has a different need than one looking for a facial that uses the brand's products.

This guide is for skincare brands setting up a location page for the first time that includes both retail stockists and salon partners. It covers gathering the right information for each location type, setting up the app, and tagging locations so shoppers understand what to expect before they visit.

What Is Listing Stores and Salons for a Skincare Brand?

Listing stores and salons means adding two related but distinct location types to a searchable map: retail stockists that sell the product directly, and salons or spas that use or recommend it as part of a service. A stockist location works like a standard store, browsable at any time during opening hours. A salon is usually appointment-based, so the shopper's next step after finding one is different from simply walking in to shop.

Who Needs This Kind of Location Listing?

Listing both stores and salons is relevant for businesses such as:

• Skincare brands sold through both retail stockists and treatment salons
• Beauty brands whose products are used in facials or professional treatments
• Wellness brands with a mix of retail partners and spa relationships
• Skincare lines expanding from salon-only distribution into general retail
• Brands recommending professional treatments alongside at-home product use

Why Distinguishing Stores From Salons Matters for Your Business

Separating these two location types on a locator matters because:

• It sets the right expectation, walk-in shopping versus a booked appointment
• It reduces confusion for shoppers looking specifically for a treatment provider
• It helps a brand track which type of partner is growing faster over time
• It supports different messaging for retail stockists versus salon partners
• It keeps the map accurate as a brand's distribution mix shifts between channels
• It gives shoppers confidence that the location they choose fits their actual need

How to Set Up a Store and Salon Locator for a Skincare Brand

Step 1: Separate Your Location Data by Type

Before adding anything to the app, split your location list into retail stockists and salon or spa partners. Note appointment requirements, treatment types offered, and hours for salons, since these details differ from a standard retail stockist entry.

Step 2: Install SC Store Locator Map and Add Locations

Install SC Store Locator Map and add each stockist and salon as a location with address, hours, and contact information. Larger skincare brands with many partners can use bulk CSV import to add both types of locations efficiently.

Step 3: Tag Locations as Retail or Salon

Apply a search tag to each location identifying it as a retail stockist or a salon, and add further tags for treatment type where relevant, such as facials or peels. This lets shoppers filter results based on what they are actually looking for.

• Tag every location as either retail or salon at minimum
• Add treatment-specific tags for salons offering multiple services
• Keep tag naming consistent across the entire location list

Step 4: Use Custom Fields for Booking and Contact Details

Add custom fields for salon locations to include booking instructions or a phone number for appointments, since a shopper cannot simply walk in the way they would at a retail stockist.

Step 5: Customize Pin Cards to Show the Location Type Clearly

Use the pin card builder so the location type and any treatment tags are visible as soon as a shopper clicks a pin, rather than requiring them to read a full description to find out.

Step 6: Test Searches for Both Location Types

Before publishing, search the map using both the retail and salon tags separately to confirm filtering works correctly, and check that salon listings show booking details clearly.

Store and Salon Locator Examples for Skincare Brands

Industry: Clinical skincare brand
Problem: Shoppers searching the locator could not tell which nearby locations were retail shelves versus treatment salons requiring an appointment.
Setup: The brand tagged every location as retail or salon and added booking instructions as a custom field for salon entries.
Result: Shoppers could filter for the location type they actually wanted before traveling there.

Industry: Natural skincare line sold through spas
Problem: The brand's spa partners were mixed into a generic store list, making it hard to promote treatment-based partnerships separately.
Setup: The team separated spa locations with dedicated tags and treatment details, distinct from standard retail stockists.
Result: The brand could highlight spa partnerships specifically in marketing while keeping the retail list intact.

See more examples from Shop Circle of beauty and skincare brands organizing retail and salon locations.

Best Practices

A few practices keep a combined store and salon locator clear for shoppers:

• Tag every location as retail or salon so filtering is always available
• Include booking or appointment details for salons using custom fields
• Keep treatment tags specific rather than lumping all salons under one generic label
• Review salon hours regularly, since appointment-based businesses change hours more often
• Make the location type visible on the pin card, not buried in a description

Summary

Listing stores and salons for a skincare brand means treating them as related but distinct location types on a searchable map. Tagging locations clearly, adding booking details for salons, and testing both search paths gives shoppers a locator that matches what they are actually looking for.

SC Store Locator Map app supports the tagging and custom fields a skincare brand needs to list both retail stockists and salon partners clearly.