The entrepreneurs who sell to us know us best.

KrakenD Seller Story

KrakenD began as a response to a recurring infrastructure problem its founders faced while operating systems at massive scale. Built with an engineering-first mindset and no external funding, it grew into a globally trusted API gateway before the right partnership emerged.

SC Order Tags & Flows | SC Customer Tagging

Union Works Seller Story

Alex Dover, Sam Henning, Steve Jones of Union Works share how they tapped the power of automation to enable powerful segmentation at scale—and how the Shop Circle acquisition is unlocking more innovation for their company.

Conjured Referrals

SC Conjured Referrals Seller Story

The team behind Conjured reveal how they designed Conjured Referrals and why they chose Shop Circle as a buyer for the app.

Sky Pilot

Sky Pilot Seller Story

What Andrew Narkewicz had been doing with Sky Pilot is common among many startups that may be eyeing an exit: build a company that someone wants to buy rather than one you want to sell.