5 Best Shopify Frequently Bought Together Apps in 2026

Introduction

One of the most effective ways for Shopify merchants to increase their average order value (AOV) is by encouraging customers to add more products to their carts through upsells, cross-sells, and product bundles. The frequently bought together app category exists to automate and optimise this process, offering AI-driven recommendations, customizable widgets, and bundle discounts that nudge shoppers to buy complementary products. As the Shopify ecosystem grows more sophisticated, merchants have a range of apps to choose from to implement these critical strategies—but not all solutions are equally powerful or flexible.

When selecting a frequently bought together app, merchants should carefully consider the depth of recommendation algorithms, ease of customization, integration with popular review and page builder tools, language support for global audiences, and the potential impact on both conversion rates and AOV. Pricing flexibility and scalability are also crucial, as is the ability to access actionable analytics and reliable support.

Short answer: Frequently Bought Together CBB is our top pick among Shopify frequently bought together apps for 2026, thanks to its rich AI-powered recommendation engine, broad integration support, robust customization, and flexible pricing tiers that suit stores of every size.

Frequently Bought Together CBB

Frequently Bought Together CBB is designed to help merchants maximize their AOV with intelligent product bundles, AI-driven recommendations, and upsell features. Since launching in 2017, it has steadily evolved, now offering a comprehensive toolkit that empowers Shopify stores to automate cross-sells and upsells both efficiently and effectively. The app combines a powerful recommendation engine with deep customization options, analytics, and strong integration support, making it a standout solution for stores looking to optimize product suggestions and drive more revenue from each transaction.

Key Capabilities

• Frequently Bought Together engine: The app uses advanced AI and manual controls to recommend products that are likely to be purchased together. This helps merchants present the most relevant bundles to their customers, increasing the likelihood of higher cart values.
• Bundle Recommendations: Merchants can create unlimited manual bundles on paid plans or up to three on the free tier, giving full control over which products should be paired for upsell opportunities.
• Upsell and Cross Sell: The platform supports both upsell (encouraging higher-value purchases) and cross-sell (suggesting related products) strategies, which can be deployed anywhere in the customer journey.
• Automatic and Manual Recommendations: The AI engine can automatically generate bundles based on purchasing patterns, while stores can also manually curate recommendations for full precision.
• Analytics: Built-in analytics help merchants track the performance of bundles and recommendations, enabling continuous optimization based on real data.
• Customizable Widget: The app offers granular widget customization, allowing merchants to tailor the appearance and behavior of recommendation panels to match their store’s branding and UX requirements.
• Global Presets: Merchants can set global recommendation settings, ensuring consistency across their catalog.
• Social Proof: By integrating with leading review platforms, the app can surface product ratings alongside recommendations, further encouraging purchases.
• Integration Support: Supports a range of popular review tools such as Ali Reviews, Opinew, Judge.me Reviews, Loox Reviews, Ryviu, Stamped.io, and Yotpo, as well as key Shopify components like Checkout and Shopify Admin.
• Discount Types: Merchants can create bundle discounts to incentivize multi-product purchases, driving further increases in AOV.
• Comprehensive Language Support: With support for nine languages, including major European, Asian, and South American languages, the app is well-suited for international stores seeking to localize their upsell experiences.

Pricing Breakdown

• Starter (Free): Test basic features with up to three manual bundles, basic widget customization, and basic support.
• Professional I ($14.99/month): Suitable for stores processing up to 50 orders per month, this tier unlocks unlimited manual bundles, automatic and global recommendations, bundle discounts, advanced widget customization, analytics, translation capabilities, and 24/7 priority support.
• Professional II ($19.99/month): For stores handling up to 500 orders per month, includes all features of Professional I, with higher order allowance.
• Professional III ($39.99/month): For high-volume merchants (500+ orders/month), includes all features with no upper order limit.

Pros and Cons

• Pros: Deep AI and manual recommendation capabilities, broad integrations with review platforms and Shopify components, detailed analytics, strong widget customization, and a truly global language offering. Flexible, scalable pricing supports growth from small stores to enterprise scale.
• Cons: The free plan is limited to three manual bundles and basic support, so scaling merchants will likely need to upgrade to a paid tier to unlock the full suite.

Verdict: Frequently Bought Together CBB is perfect for merchants who want best-in-class upsell and bundle recommendation tools, extensive customization, and the ability to support international customers with advanced integration flexibility.

Kaching Bundles App & Upsells

Kaching Bundles App & Upsells is a comprehensive upsell and bundle solution that focuses on increasing AOV through quantity breaks, unlimited bundle deals, and extensive customization. Launched in 2022, Kaching has quickly gained traction, especially among stores looking for an app with a strong review base and rapid product iteration. The app is built for Shopify and supports a wide range of integrations, making it a strong contender for merchants who want to experiment with different bundle layouts and offer volume discounts.

Key Capabilities

• Bundle Recommendations: Merchants can create unlimited bundle deals, allowing for highly flexible upsell strategies that cater to a variety of products and customer segments.
• Upsell: Kaching offers targeted upsell options, encouraging customers to add more to their carts at various points in the shopping journey.
• Volume Discount: Quantity breaks and volume discounts are a core feature, enabling merchants to incentivize customers to purchase higher quantities of a product.
• Customization: The app provides multiple layout options and endless customization, so stores can match the upsell interface to their branding without compromise.
• Integration Support: Kaching integrates with a variety of Shopify tools and builders, including Checkout, Shopify POS, Shopify Admin, EComposer & Foxify, Hydrogen & 2048 Variants, Instant, Kaching Cart & Subscriptions, PageFly & GemPages, and UpCart. This breadth allows merchants to fit Kaching into complex tech stacks.
• Live Chat Support: All paid plans include live chat customer support, ensuring merchants can get help when they need it.
• Language Support: Supports nine languages, including English, French, German, Spanish, Italian, Dutch, Swedish, Turkish, and Portuguese (Brazil), making it accessible to stores targeting diverse markets.

Pricing Breakdown

• Development Stores (Free): Unlimited features are available for development and testing purposes.
• Starter ($14.99/month): Suitable for stores generating up to $1,000 in additional revenue through bundles and upsells. Includes unlimited bundle deals, multiple layouts, endless customization, and live chat support.
• Scale ($29.99/month): For stores generating up to $5,000 in additional revenue. All features from Starter included.
• Pro ($59.99/month): For stores generating up to $10,000 in additional revenue, with full feature access and higher revenue limits.

Pros and Cons

• Pros: Extensive bundle and volume discount capabilities, strong integration with leading Shopify apps and builders, excellent customization, and wide language support. Free plan for development stores makes it easy to test.
• Cons: Pricing tiers are based on additional revenue generated, which may require upgrades as the store grows. There is no explicit analytics or AI recommendation engine mentioned in the available data.

Verdict: Kaching Bundles App & Upsells is well-suited for merchants who prioritize volume discounting and need a highly customizable, integration-friendly upsell solution, especially those looking for rapid deployment and broad language support.

Essential Upsell & Cross Sell

Essential Upsell & Cross Sell is a frequently bought together and cross-sell app that aims to lift AOV by offering related product suggestions and post-purchase offers. Launched in 2024, it focuses on providing actionable analytics, translations, and flexible offer placements throughout the buying journey. The app is ideal for merchants who want to maximize cross-sell and upsell opportunities with minimal setup complexity.

Key Capabilities

• Frequently Bought Together (FBT): The app can display frequently bought together products, related items, and general product recommendations, helping to surface the most relevant options to shoppers.
• Upsell and Cross Sell: Merchants can implement offers on product, cart, and post-purchase pages, maximizing the opportunity to increase order values at every step.
• Analytics: Built-in analytics allow merchants to track the effectiveness of their offers, helping to refine strategy over time.
• Translations: The app enables translation of upsell content, making it easier to reach international customers.
• Integration Support: Integrates with Checkout, Shopify Admin, and PageFly Landing Page Builder, making it suitable for stores using these components for their storefront experience.

Pricing Breakdown

• Free: Up to $100 in additional revenue generated. Includes product page and post-purchase offers, analytics, and translations.
• Starter ($9.99/month): Up to $500 in additional revenue generated. Includes the same features as Free.
• Essential ($19.99/month): Up to $1,000 in additional revenue generated. Adds cart page offers to the mix.
• Professional ($39.99/month): Unlimited additional revenue generated, with access to all offer types and analytics features.

Pros and Cons

• Pros: Multiple offer placements for comprehensive upsell strategies, actionable analytics, and translations for international reach. Pricing is accessible and scales with store success.
• Cons: Only supports English, which may be a limitation for global stores. Integration options are narrower compared to top-ranked competitors.

Verdict: Essential Upsell & Cross Sell is a smart choice for merchants who want straightforward frequently bought together and upsell functionality with analytics and translation support, particularly for English-speaking markets.

GLO Color Swatch Variant Image

GLO Color Swatch Variant Image is tailored for merchants who want to boost conversions by showcasing product variants as swatches and images. While its primary focus is variant presentation rather than upsell or bundle recommendations, it offers a useful product grouping and bundling feature that can be leveraged for basic frequently bought together scenarios. The app is especially valuable for stores with visually diverse inventories, such as fashion or beauty retailers.

Key Capabilities

• Color and Image Swatches: Easily display product variants as color or image swatches anywhere on the storefront, including home, collection, and search pages.
• Show Variants on Collection Pages: Increases product discovery by displaying all available options to customers up front.
• Multi-language Support: With support for 11 languages, the app is ideal for international stores looking to present a localized shopping experience.
• Hide Out-of-Stock Options: Automatically hides unavailable variants, reducing shopper frustration and streamlining the buying process.
• Product Grouping and Bundles: Merchants can create basic product groupings and bundle combos to encourage the purchase of related variants.
• Integration Support: Integrates with Checkout, Shopify Admin, Globo Product Options, Page Builder apps, and Smart Product Filter & Search, providing flexibility for stores with complex catalogs.

Pricing Breakdown

• FREE: Unlimited products, color swatch, variant display on collection pages, multi-language support, hiding out-of-stock options, and one product group or bundle combo.
• SILVER ($9.90/month): Adds image swatches, variant image previews, and over six new product option display styles to all FREE features.
• GOLD ($19.90/month): Unlocks unlimited product groups and bundle combos, ideal for stores with extensive variant or bundling needs.

Pros and Cons

• Pros: Outstanding multi-language support (11 languages), flexible variant and swatch presentation, and useful integration options. Reasonable pricing allows stores to scale as needs increase.
• Cons: Not a full-featured upsell or frequently bought together solution; bundling is primarily focused on variant combos rather than AI-driven recommendations or upsells.

Verdict: GLO Color Swatch Variant Image is an excellent option for visually-driven stores needing advanced variant and swatch management, with basic bundling for frequently bought together promotions.

Essent Cart Drawer Cart Upsell

Essent Cart Drawer Cart Upsell stands out by focusing on the cart experience, offering slide cart upsells, sticky add to cart features, and a reward bar to encourage larger purchases. Launched in 2025, this app is ideal for merchants aiming to make the most of their cart and checkout flows by providing incentives such as free shipping goals and spend tiers directly within the cart drawer.

Key Capabilities

• Slide Cart Drawer: Provides a modern, user-friendly cart drawer that keeps customers engaged and presents upsell opportunities at a critical moment in the buying process.
• Reward Bar: Offers dynamic incentives like free shipping goals and spend tiers, motivating customers to add more to their cart to unlock rewards.
• Sticky Add to Cart: Ensures that call-to-action elements are always accessible, reducing friction and abandoned carts.
• Integration Support: Works with Checkout, Shopify Admin, Bundles, Essential upsell, Gem pages, Markets, PageFly, and Upsell apps, making it a versatile addition to a range of store setups.

Pricing Breakdown

No pricing plans are listed in the available data for Essent Cart Drawer Cart Upsell.

Pros and Cons

• Pros: Focused cart and upsell experience, strong integrations, and features that directly impact conversion rates and AOV through incentives.
• Cons: Lacks detailed bundle or AI-driven frequently bought together functionality, and serves a more specific use case centered around the cart experience.

Verdict: Essent Cart Drawer Cart Upsell is best suited for merchants who want to enhance the cart experience with upsell and reward features, especially when used alongside other upsell or bundle solutions.

Buyer's Guide: Choosing the Best Shopify Frequently Bought Together App

1. Recommendation Methods: AI vs. Manual

One of the most critical features in this category is how product recommendations are generated. AI-powered engines like those in Frequently Bought Together CBB can automatically suggest bundles based on real customer behavior, driving more relevant and higher-converting upsell opportunities. Manual controls, on the other hand, give store owners the ability to hand-curate product pairings for strategic campaigns. Merchants should choose an app that fits their balance between automation and manual control, depending on catalog complexity and marketing goals.

2. Integration Ecosystem

Integration with Shopify’s core systems—such as Checkout, POS, and Admin—as well as third-party review, subscription, and page builder apps, can dramatically expand what’s possible with a frequently bought together solution. Apps like Frequently Bought Together CBB and Kaching Bundles App & Upsells offer broad integration support, ensuring that upsell and bundle recommendations fit seamlessly into the entire customer journey and connect with existing store workflows.

3. Customization and Localization

Customizable widgets and broad language support are essential for merchants seeking to align upsell experiences with brand identity and to reach global audiences. The ability to adjust widget appearance, language, and placement ensures that recommendations feel native to the store, improving customer trust and engagement. Merchants targeting international markets should prioritize solutions with multi-language capabilities and translation features.

4. Pricing Structure and Scalability

App pricing models can vary significantly, from free starter plans to tiered subscriptions based on order volume or incremental revenue. Merchants need to consider both the short-term and long-term fit: a free or low-cost plan may be enough for testing or small stores, but growing businesses should ensure their chosen app can scale affordably as order volume and upsell revenue increase. Additionally, evaluating which features are available at each tier—such as AI recommendations, advanced analytics, or unlimited bundles—will ensure merchants are not surprised by upgrade requirements later.

Final Recommendation

Choosing the right frequently bought together app for your Shopify store depends on your specific needs and growth stage. If you are looking for a solution that combines advanced AI recommendation technology, granular customization, broad integration support, and robust analytics—all with scalable pricing—then Frequently Bought Together CBB is the best choice for most merchants. Its comprehensive language coverage and flexible plan structure make it suitable for both small startups and high-volume global stores.

For those prioritizing volume discounts and customization, Kaching Bundles App & Upsells offers a compelling alternative, especially for stores heavily invested in the Shopify builder ecosystem. Merchants focused on straightforward English-language upsell and cross-sell functionality with analytics should consider Essential Upsell & Cross Sell, while visually-driven brands may find GLO Color Swatch Variant Image to be a perfect fit for advanced variant and swatch management. Finally, Essent Cart Drawer Cart Upsell is a great addition for merchants seeking to maximize upsell potential at the cart stage.

Ultimately, if you want a feature-rich, trusted, and scalable solution for maximizing AOV and driving repeat purchases, install Frequently Bought Together CBB from the Shopify App Store today.