How this wellness brand is leveraging referral marketing and a community-driven approach to champion self-care.
Introducing Silk + Sonder, a company focused on helping people take charge of their lives and their self-care. In their own words: Silk + Sonder is a wellness program that helps members reclaim the driver's seat of their lives through a science-backed, community-driven approach to self-care.
The brand’s guided monthly journals combine the best of positive psychology, cognitive behavioral therapy, and bullet journaling to reduce anxiety and stress while our companion app houses our members-only network, guided audio prompts, and adaptive wellness exercises to inspire your best self.
Silk + Sonder’s membership program ships monthly journals to their members that include writing prompts, habit and mood trackers, inspirational quotes, and so much more - all aimed at helping their members achieve their self-care goals.
The Silk + Sonder story
Silk + Sonder launched their referral program with Conjured Referrals at the request of their members. They told us: Our customers often tell us they see themselves as brand advocates and that they love sharing Silk + Sonder with their friends and families.
“A referral program helps us celebrate our current customer-turned-brand-advocate by helping them pay Silk + Sonder forward in an easy, meaningful way.”
Their straight-forward “Give $10, Get $10” referral program is the perfect example of an easy-to-understand, yet meaningful incentive, so it’s not surprising Silk + Sonder has already had good success from their campaign.
It’s clear they’ve also spent time making sure the page fits their branding, in both style and tone, which makes a huge difference in earning trust and credibility with customers with a campaign like this.
Finally, Silk + Sonder knows their audience - their product is one that lends itself well to word-of-mouth marketing. Not every brand is one that people want to tell their friends about, but Silk + Sonder’s journals and other self-care tools are exactly the type of products people would want to share with their friends given how big a positive impact they can have.
We are so happy that we’re able to help Silk + Sonder’s customers shout from the rooftops about the brand. Their mission to empower people to take the reins in their own lives and proactively approach self-care is one we believe everyone should get behind!