BFCM is the best time for shoppers looking for deals, but it is also a great opportunity to make your loyal customers feel appreciated. Offering them exclusive rewards and experiences can build a deeper connection, increase customer satisfaction, and encourage repeat shopping. Let’s explore simple ways to create a VIP experience that shows your top customers how much you value them.

Key points for a successful loyalty experience

1. Exclusive access and perks

Your loyal customers deserve something extra special during BFCM! Offering early access to sales or exclusive discounts can make them feel valued. Here are a few ideas:

• Early access to sales: Give your loyalty members a head start on your BFCM deals. Early access not only rewards their loyalty but can also help spread out the shopping rush, creating a smoother experience for everyone.
• Bonus loyalty points: Bump up the rewards by offering extra points on purchases during BFCM for loyalty members. This is a small but effective way to increase their engagement.
• Special discounts: Offer exclusive discounts just for loyalty members. These perks can encourage other shoppers to join your loyalty program, seeing the benefits they might otherwise miss.

By providing these extra touches, you’re giving your customers a reason to feel special and appreciated, while also increasing customer retention.

2. Utilize SC Loyalty Rewards features for maximum impact

With SC Loyalty Rewards, setting up exclusive BFCM promotions is simple. Here’s how you can use it to create a memorable experience:

• Tailored promotions: Customize your loyalty rewards to align with your BFCM campaign. You can create unique offers that only loyalty members can access, such as limited-time discounts or flash deals.
• Special events: SC Loyalty Rewards makes it easy to set up exclusive events or promotions. For example, invite loyalty members to a "VIP Hour" sale with bigger discounts, or create a limited-time “BFCM Bonus” for members who shop on specific days.
• Personalized marketing messages: Tailor your marketing messages to emphasize the benefits of being a loyalty member. Use friendly, engaging language that highlights the perks of joining your program, making the value clear and appealing.

These features allow you to design a loyalty experience that feels meaningful to your customers, making them more likely to return after BFCM.

3. Examples of exclusive experiences that work

Seeing the impact of an exclusive loyalty program in action can be inspiring. Here are some ways brands have successfully elevated their BFCM loyalty experiences:

• Specialized rewards programs: Brands that offer unique, members-only perks during BFCM report higher customer engagement and loyalty. For example, one retailer saw a significant boost in sales by giving loyalty members a “double points” weekend, making it easy and fun for members to earn more.
• VIP-only events: Another effective strategy is hosting VIP-only events, either virtually or in-store. One clothing brand invited top customers to an exclusive online preview sale, resulting in a 30% increase in sales from their loyalty members.
• Limited-time exclusive products: Offering products that only loyalty members can purchase during BFCM has also proven successful. This strategy can increase excitement and encourage new customers to join your loyalty program to access these exclusive items.

These examples show that exclusive loyalty experiences don’t need to be complex—they just need to show your customers that you value them.

Get started with your BFCM loyalty program

Ready to give your loyal customers a BFCM experience they’ll remember? With SC Loyalty Rewards, setting up exclusive rewards is simple. Start today and let your customers feel the difference a loyalty-driven experience can make this BFCM!

Get started with SC Loyalty Rewards