Back to the glossary

The process of creating an identity for an e-commerce company in the mind of a consumer. Branding can be made up of several components, including a company's logo and overall visual design, its mission and core values, and its tone of voice.

Sign up for ShopNews

The monthly newsletter keeping thousands of e-commerce brands and innovators in the loop.Your brand will thank you. Your customers will love you.

Thank you for joining us!
Oops! Something went wrong while submitting the form.