Back to the glossary
Buyer persona
BYE-err per-SOH-nah
noun
A detailed, semi-fictional characterization of an ideal customer, based on data about them and how they use a product or service. The descriptions mirror a brand or merchant’s market segments that match the type of buyer.
Sign up for ShopNews
The monthly newsletter keeping thousands of e-commerce brands and innovators in the loop.Your brand will thank you. Your customers will love you.
