Back to the glossary
Cart abandonment rate
CART ah-BAN-dun-mint RATE
noun
The ratio of the number of abandoned shopping carts to the number of initiated transactions or completed transactions. Abandonment occurs when a potential customer drops out of the online checkout order process before completing the purchase.
Sign up for ShopNews
The monthly newsletter keeping thousands of e-commerce brands and innovators in the loop.Your brand will thank you. Your customers will love you.