Back to the glossary
Cart abandonment rate
CART ah-BAN-dun-mint RATE

The ratio of the number of abandoned shopping carts to the number of initiated transactions or completed transactions. Abandonment occurs when a potential customer drops out of the online checkout order process before completing the purchase.

Sign up for ShopNews

The monthly newsletter keeping thousands of e-commerce brands and innovators in the loop.Your brand will thank you. Your customers will love you.

Thank you for joining us!
Oops! Something went wrong while submitting the form.