Back to the glossary
Click through rate (CTR)
clik thru rait (see-tee-arr)
A business metric that measures the number of clicks marketers or advertisers receive on their ads divided by the total number of impressions, or the number of times the ad is shown.
Sign up for ShopNews
The monthly newsletter keeping thousands of e-commerce brands and innovators in the loop.Your brand will thank you. Your customers will love you.