Back to the glossary
cross sell-ing

A sales strategy that encourages customers to spend more by buying a product or service that’s related to the one they’re already in the process of purchasing. Brands or merchants can identify products or services that satisfy additional or complementary needs that may be unfulfilled by the original item being purchased by the customers, or direct customers to products they are likely to have purchased anyway.

Sign up for ShopNews

The monthly newsletter keeping thousands of e-commerce brands and innovators in the loop.Your brand will thank you. Your customers will love you.

Thank you for joining us!
Oops! Something went wrong while submitting the form.