Back to the glossary
Customer data
CUSS-tuh-murr DAY-tah
noun
The personal, demographic and behavioral information that is either provided by customers while interacting with your e-commerce business, or collected from them to better understand their needs and engage with them in online and offline forms of communication.
Sign up for ShopNews
The monthly newsletter keeping thousands of e-commerce brands and innovators in the loop.Your brand will thank you. Your customers will love you.
