Back to the glossary

A group of people in an industry that are well-respected within the industry and/or by the general public. They are able to impact other people’s beliefs or opinions, as well as help to ensure the success of a product or service by backing it or somehow lending their reputation to it.

Sign up for ShopNews

The monthly newsletter keeping thousands of e-commerce brands and innovators in the loop.Your brand will thank you. Your customers will love you.

Thank you for joining us!
Oops! Something went wrong while submitting the form.