Back to the glossary
Pay-per-click (PPC)
PAY purr clik (pee pee cee)
adjective
A form of digital advertising where the advertiser pays a fee each time one of their ads is clicked. PPC ads can come in a wide range of shapes and sizes, consist of text, images, videos, or a combination of the three, and appear on search engines, websites, social media platforms, and other commerce interfaces.
Sign up for ShopNews
The monthly newsletter keeping thousands of e-commerce brands and innovators in the loop.Your brand will thank you. Your customers will love you.
