Back to the glossary
Personalization
PURR-sinn-ull-eye-ZAY-shun
noun
The process of dynamically showing customers content, product recommendations or offers based on their previous actions or stored data, such as browsing behavior, purchase history and intent, demographics, referrals, and device usage.
Sign up for ShopNews
The monthly newsletter keeping thousands of e-commerce brands and innovators in the loop.Your brand will thank you. Your customers will love you.
