Back to the glossary
Pricing strategies
PRICE-ing STRAT–ih-jeez
noun

A model or method used by e-commerce brands or merchants to determine the optimal price for a product or service. A well-executed pricing strategy results in a good balance between increased profits and customer value.

Sign up for ShopNews

The monthly newsletter keeping thousands of e-commerce brands and innovators in the loop.Your brand will thank you. Your customers will love you.

Thank you for joining us!
Oops! Something went wrong while submitting the form.