Back to the glossary
Product research
PRAW-duct REE-surch

The process of gathering information about a product's purpose in order to determine how to develop it according to market fit. This can be conducted through surveying customers at key stages in the product lifecycle — pre-launch, testing, feedback, soft launch, and post-launch — to understand their needs and demands.

Sign up for ShopNews

The monthly newsletter keeping thousands of e-commerce brands and innovators in the loop.Your brand will thank you. Your customers will love you.

Thank you for joining us!
Oops! Something went wrong while submitting the form.