Back to the glossary
A sales technique that encourages customers to spend more by buying a premium or higher-end version of the item they’re in the process of purchasing. Upgraded products are often shown in the form of comparison charts to help customers visualize the greater value they will receive by ordering a higher-priced item.
Sign up for ShopNews
The monthly newsletter keeping thousands of e-commerce brands and innovators in the loop.Your brand will thank you. Your customers will love you.