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Conversion funnel
cawn-VURR-zjin FUN-ull
noun
A visual representation of the different stages in a buyer’s journey towards making a purchase. The funnel also illustrates the gradual decline of the number of potential customers as they are guided along the conversion path. It’s often divided into “top of funnel” and “bottom of funnel” to drill down and identify specific opportunities where conversions can be increased through various marketing tactics.