Black Friday and Cyber Monday (BFCM) bring a surge of new customers, but the real key to success? Turning those one-time buyers into repeat customers. By implementing loyalty and referral programs, you not only retain shoppers but also strengthen your bottom line. Imagine increasing your profits by 75% with just a 5% increase in customer retention. That’s the power of loyalty—especially when you turn your BFCM shoppers into repeat buyers.

With tools like SC Loyalty Rewards and SC Conjured Referrals, you can build lasting customer relationships beyond the holiday season. Here’s how to utilize these apps effectively.

Launch Double Points Campaigns to Drive Repeat Purchases

Nearly 75% of consumers prefer to shop from brands that offer loyalty rewards. Offering double points during BFCM through SC Loyalty Rewards gives customers an extra incentive to make multiple purchases and return after the holidays. With this strategy, you can:

• Award 2x points for BFCM purchases to motivate higher spending.
• Create exclusive reward tiers, encouraging repeat customers to unlock discounts over time.
• Promote the campaign using countdown timers on your website and social channels. Create buzz with “limited-time” banners to encourage shoppers to act fast and make that second or third purchase during BFCM.

These small but effective steps increase the likelihood of customers coming back. Research shows that 65% of a company’s business comes from repeat customers, highlighting the importance of incentivizing loyalty.

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Turn Shoppers Into Advocates with Smart Referral Campaigns

Referral programs are powerful tools to grow your customer base organically. SC Conjured Referrals helps convert existing BFCM shoppers into brand advocates by incentivizing referrals. This is crucial, as repeat customers not only spend more but are also more likely to refer others. Use these strategies during BFCM 2024:

• Offer 10-15% discounts to both referrers and their friends for successful referrals.
• Provide extra loyalty points to shoppers who refer multiple friends during the holiday season.
• Run holiday-themed referral challenges to drive engagement, with prizes for top referrers.

These campaigns are especially effective because 68% of customers expect businesses to personalize their experience, which builds trust and loyalty.

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Tips for Time-Limited Loyalty and Referral Incentives

• Set clear timelines: BFCM 2024 incentives should be time-bound to create urgency.
• Promote across channels: Use email, SMS, and social media to engage customers where they are most active.
• Tailor your offers: 68% of consumers appreciate personalized offers based on their preferences.
• Automate follow-ups: Send reminders to customers about their unredeemed points or referral opportunities after the holidays.
• Create spending milestones: Encourage multiple purchases by offering tiered rewards during BFCM.

Turn BFCM Shoppers into Lifelong Customers

Focusing on retention is a strategic move for long-term growth. Retaining customers is significantly more cost-effective than acquiring new ones. Moreover, customers engaged through loyalty and referral programs spend more and refer others, building a self-sustaining growth cycle. Concerned about setup? Both SC Loyalty Rewards and SC Conjured Referrals are easy to integrate, so you can launch campaigns quickly and see immediate results. Plus, we offer 24/7 support to make sure everything runs smoothly during your busiest sales periods.

This BFCM 2024, use SC Loyalty Rewards to reward purchases with double points and SC Conjured Referrals to grow your customer base organically. With these tools, your seasonal shoppers can become year-round customers.