Roomours, a leading brand in the home decor and lifestyle sector, is known for its contemporary and eclectic home products. Catering to customers in the UAE and KSA regions, Roomours has carved a niche for itself by offering products that resonate with modern and trendy consumers. However, the brand faced significant challenges in serving a bilingual market where both Arabic and English are commonly used. To effectively address these challenges in their mobile app, Roomours needed a solution that would support both languages while integrating with their existing inventory and content systems.

Challenges

1. Bilingual support in the mobile app: In the UAE and KSA, Arabic is the predominant language, but English also plays a big role, particularly in business and commerce. Roomours had to make sure that their mobile app could cater equally to Arabic-speaking and English-speaking customers, providing a user-friendly experience in both languages.
   
   
2. Integration with existing systems: Roomours was already operating with established inventory management and content systems. The challenge was to integrate new language features into their mobile app in a way that would not disrupt their ongoing operations or require significant changes to their existing infrastructure.

Solution

Roomours utilized the Hulk Mobile App Builder in combination with Shopify's Translate and Adapt tool to address these challenges within their mobile app. This powerful duo allowed Roomours to manage multilingual content and upgrade their mobile app experience. Here's how these tools helped RoomOurs overcome their challenges:

• Comprehensive language support: Using Shopify Translate and Adapt, Roomours was able to create and manage app content in both Arabic and English. The tool ensured that all aspects of the mobile app, from product descriptions to navigation menus, were accurately translated and culturally adapted for each language, making it easier for customers to shop in their preferred language.
  
  
• Cultural adaptation for mobile users: Beyond simple translation, the tool allowed Roomours to tailor app content to the cultural nuances of their diverse customer base. For example, the app's design and layout were adjusted to better suit the reading habits and preferences of Arabic-speaking users, who read from right to left.
  
  
• Efficient integration: The Hulk Mobile App Builder provided a flexible platform that worked with Roomours' existing systems. This allowed the brand to maintain its current workflows while integrating multilingual support within the app, ensuring a consistent user experience across both languages.
  
  
• Streamlined content management: The Hulk Mobile App Builder and Shopify Translate & Adapt provided an intuitive interface for managing translations within the mobile app. This made it easier for the Roomours team to update and maintain bilingual content, allowing for quicker updates and consistent messaging across both languages.

Impact

The implementation of Shopify Translate and Adapt, along with the Hulk Mobile App Builder, had a significant positive impact on Roomours’ mobile app:

• Increased customer engagement: The availability of the mobile app in both Arabic and English led to a noticeable increase in customer engagement. Users were more comfortable navigating the app in their preferred language, leading to longer browsing sessions and more frequent app usage.
  
  
• Higher sales and conversion rates: With improved access for Arabic-speaking customers, Roomours saw a direct increase in sales and conversion rates through the mobile app. Customers were more confident in making purchases, knowing they could interact with the app in their native language.
  
  
• Strengthened brand loyalty: By addressing the linguistic and cultural needs of their mobile app users, Roomours was able to build stronger connections with their audience. The effort to provide a more personalized mobile shopping experience resonated with customers, leading to increased brand loyalty.

Conclusion

The adoption of Shopify Translate and Adapt, combined with the Hulk Mobile App Builder, has been a game-changer for Roomours’ mobile app. By effectively addressing the challenges of bilingual support and system integration, the brand was able to elevate its mobile app experience, leading to greater engagement, higher sales, and stronger customer loyalty. 

This case study underscores the importance of adapting to the specific needs of your market and how leveraging the right tools can drive meaningful growth in a competitive mobile environment.

If you're looking to elevate your mobile app and provide an outstanding experience for your customers, consider using the Hulk Mobile App Builder. It's a powerful solution that not only integrates with your existing systems but also allows you to cater to diverse customer needs with ease.