In an outstanding display of e-commerce accomplishments, Shopify merchants have set a new standard in the world of online retail. This Black Friday-Cyber Monday (BFCM) weekend witnessed a staggering $9.3B in sales on Shopify, marking a phenomenal 24% jump from the previous year. 

Continuing this trend of remarkable success, Shop Circle’s contribution to the overall BFCM triumph is substantial. Our innovative suite of apps was pivotal in generating over $275 million in revenue, representing a significant 3% of all sales on Shopify by supporting over 63,500 Shopify brands around the globe.

As the dust settles on another record-breaking BFCM weekend, we at Shop Circle are excited to share a behind-the-scenes look at how our suite of apps not only broke records but also transformed the way Shopify brands engage with their customers.

Top Achievements

• Shop Circle’s 43+ apps helped over 63.5K Shopify brands globally.
• Our apps saw 10K+ downloads, a 50% increase from last year.
• HulkApps 18+ apps generated 10.5M+ in revenue over the course of this year's BFCM season.
• Top-selling Shopify Brands: Ay De Mi Vestidos, Yoto Player, Mantasleep, Vapemate, Elite Diesels, Cannon Keys, Al Karam Studio, to name a few.
• Top selling countries & cities United States (Dallas, Chicago, Atlanta, Newark), UK (London), India, Japan, Australia and Germany.
• We achieved 1.92B+ requests across our infrastructure. That’s equivalent to handling a day’s worth of Twitter’s global tweets.
• This year's page visits amount to 42.84M+ compared to last year's 24.15M+.‍
• 9.8% increase in page traffic compared to last week.
• Highest revenue earned from a single cart: 42K.
• Our app servers handled a bandwidth of 398.78TB.
• Opinew review widgets have influenced 110K orders, totalling for $7.8M influenced revenue across all stores.

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The achievements during this BFCM period are a clear indicator of the profound impact that we have on Shopify, showcasing our commitment to innovation, customer satisfaction, and driving growth in the digital economy.

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Top Apps - Special Highlights

• Sky Pilot - Digital Downloads enabled the download of 65TB of digital data globally - that's equivalent to 14K full-length HD movies. We also processed over 200K orders.
• Hulk Form Builder had 806K forms submitted, and we recorded 58.52M hosted requests.
• Accentuate Custom Fields has seen a 55% increase in server requests (1.39B), which amounts to a total traffic of 1.6M+.
• Revenue generated with Hulk VolumeBoost was 4M+ with 31K+ new orders placed during BFCM. We have also acquired 14.93M requests.
• Hulk Product Options helped Shopify merchants earn $3M+ with product options, processed over 16K orders.
• Total products wishlist using Hulk Advanced Wishlist 47.9K. More than $1.4M revenue generated with 32.03M data requests.
• 755K+ Total requests made during BFCM for Code Black Belt, 38.76% higher than the previous period.
• CartHook Post Purchase Offers has witnessed 473K+ Post-Purchase offers, with customers accepting more than 11,3K+ of those offers on mobile devices, with the highest offer being 19K.

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The ability of these apps to drive substantial sales and handle a high number of orders effectively showcases their integral role in the success of our loyal merchants.

The statistics* regarding these apps are more than simply stats; they show us the real success behind the scenes and expansion of brands that use our apps. They represent the hard work the Shop Circle team and all our hard-working merchants have done during this period and the success they have generated.

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BFCM Milestones

• HulkApps apps had the highest requests 545.6M, 56% bandwidth saved with 2.46TB total bandwidth.
• Hulk Age Verification - 2.3M Verification approvals.
• Hulk GDPR Cookie Consent Bar - 567K Consent bar acceptances.
• Hulk NPS Post Purchase Survey - 73K+ Survey form submissions.
• SC Easy Redirects - 552K+ Redirects performed.
• SC Back in Stock Restock Alert - Notifications: 50K+ emails, 10K+ SMS, 21K+ push notifications.
• Hulk Order Status Tracker - 375K Shipments tracked.
• Brands with the most amount of server requests were: Kitchen Centre, Stanley 1913, Laura Geller, Sanyo Shokai, McGee & Co, The Happy Planner, Al Karaam Studio, Caden Lane.
• 52K+ referrals created using Conjured Referrals.

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Our apps have been built to handle large amounts of traffic and our CX team is on standby 24/7. Thanks to their tireless efforts, they carefully resolved 700+ tickets. On the same note, customers initiated 3K Live chat conversations in the week of BFCM.

We are very thankful to all of our 634K unique stores that have installed at least one of our Shop Circle apps.

*Our stats are based on app performance by Shopify merchants around the world from November 20 to November 28.

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