Commerce has become a cornerstone of BFCM and it's hard to imagine the season without it. This time has become the ultimate test of entrepreneurs' agility, innovation and infrastructure.

We’re still in awe of Shopify’s inspiring energy this BFCM, setting the stage on fire with a bold display of its global reach—highlighted by a Live Globe on The Sphere in Las Vegas. The results were equally impressive: $4.6 million in sales every minute, with a 24% increase in global sales of $11.5 billion, 29,000 orders per minute, and over 76 million unique shoppers worldwide.

At Shop Circle, we’re continually inspired by how these peak shopping holidays shape merchant strategies and customer expectations alike. Our loyal customers saw insane growth in about every metric, which is a testament to the hard work and planning that our incredible merchants put in throughout the year.

Last year, Shop Circle achieved $275M in revenue empowering over 63K brands, with 10K+ Shop Circle powered-app downloads during Black Friday alone. Key highlights included:

• US, UK, Australia and Germany were top selling markets.
• 42.84M+ sessions (a 9.8% week-over-week traffic increase).
• Highest revenue from a single-cart was 42K.
• 390TB+ of bandwidth handled across our servers.

New achievement unlocked! The results from this year’s BFCM are remarkable, with Shop Circle merchants generating $534M in sales worldwide 🎉, smashing sales goals and delighting customers globally.

Shop Circle’s Black Friday Cyber Monday Impact

• Our customers, for the weekend of BFCM, processed $534M in sales across apps - a 94% increase from 2023.
• Our 40+ apps saw 25K+ downloads, a 120% increase from last year.
• ⚡We achieved 5B+ requests across our infrastructure. That’s equivalent to handling 60% of daily Google searches.
• 📦 Fulfillment departments will be BUSY this week. A total of 2M orders were processed, a 53.85% increase from 2023.
• All that hard work to build BFCM hype paid off. Brands drove 1.78B shopping sessions to our apps. 
• 72.12TB – That’s the amount of bandwidth, equivalent to a decade, shoppers spent on our apps this BFCM.
• 🌍 Top markets this year: US, UK, Australia, Canada, Japan, and Germany.
• Top selling verticals: Pets (+8.49%), Health and Beauty (+10.53%), Jewelry & Accessories (+5.09%), Automotive & Vehicles (+3.08%), Food & Drinks (7.75%). 
• A huge shoutout 👏 to our top-selling Shopify brands this season: IHL Canada, L.A.B Golf, ATS Diesel Performance, Europesnus, BenShot, Radio Flyer.

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Record-Breaking BFCM Results Across Ecosystem

Smart brands are tapping global markets to expand their customer base beyond local regions. Almost 10% of orders are across borders.

• Our hottest brand, Aiden made 36.5M💰 revenue by processing 700K+ of all global orders.
• Wholesale Helper contributed to 52M in sales volume with over 1.04M orders through the system.
• Code Black Belt made were 647M+ server requests, an unbelievable growth from the previous period.
• Forsberg-powered brands reported 54M visits to their pages during Black Friday.
• HulkApps apps were extra successful this year with a high request rate of 471M.
• Accentuate Custom Fields has seen an insane amount of page visits this Black Friday Cyber Monday as well amounting to over 1.68 Billion visits!
• Releasit processed a whopping 1.78M COD orders 🚚 through the system during BFCM, earning 71M for their merchants.

App Highlights: Driving Growth Across Verticals

• With Order Printer Pro, merchants generate an impressive 720K PDF receipts per day, doubling the average of 400K, showcasing its reliability and efficiency.
• Sky Pilot - Digital Downloads enabled the download of 70TB of digital data globally - that's equivalent to 14K full-length HD movies. We successfully processed over 200K orders with digital files.
• Frequently Bought Together drove impressive results with 258.4K products converted, generating $14.8M in sales, while Also Bought converted 76.7K products and generated $2.43M in sales.
• SC Easy Redirects performed 438K successful navigations and tracked 69K+ missing or broken 404 errors.
• Merchants boosted BFCM sales volume with Hulk VolumeBoost generating over $4 million in revenue and powering 14K new orders.
• Hulk Product Options helped Shopify merchants earn $300K+ with product options, processed over 9K orders.
• The power of customer feedback was showcased by 2K+ reviews collected via Opinew Product Reviews App converting to 24K orders.
• Hulk Mobile App Builder achieved almost $9K in sales from 20K visits, with the top-performing store BrandsLover, generating $4K in sales.
• Over 20K emails & 2K SMS notifications were sent via SC Back in Stock Restock Alert app.
• Hulk Order Status Tracker enabled our merchants to track 160K+ shipments.
• Merchants successfully expanded their reach with more than 2K referrals created using Conjured Referrals, making a 162K revenue.
• Hulk Form Builder had 235K forms submitted, with a record-breaking 59K+ submissions received from a single-store: Impericon - Big Kudos!
• CartHook Post Purchase Offers has witnessed $430K+ upsell offers revenue.
• Hulk Advanced Wishlist powered over 42K wishlisted products, contributing to more than $100K in sales.
• SC Loyalty Rewards made a big impact with customers earning over 61M points, claiming 30M, and redeeming nearly 30M points.
• Our CX team has worked tirelessly behind the scenes and resolved 1,200+ tickets, 120+ direct interactions such as demo calls and engaged in 4,165 live chats during BFCM week, making sure all of the merchants received exceptional support.

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These numbers illustrate more than just shopping trends - they highlight the transformative power of technology in enhancing customer experiences. Shop Circle apps are designed to handle high-traffic demands while ensuring merchants have 24/7 support. 

As we reflect on another record-breaking BFCM, we’re thrilled to see how our apps continue to deliver unmatched value, proactive support, and innovation that keeps brands one step ahead in an ever-changing market.