Black Friday and Cyber Monday (BFCM) are more than just high-sales days—they’re an opportunity to make lasting impressions and strengthen customer loyalty. But with so many deals flooding the marketplace, it’s a challenge to make your store stand out. That’s where the Frequently Bought Together (FBT) app on Shopify comes in, helping you make the most of every customer view and cart addition by transforming interactions into valuable upselling moments. Here’s how FBT can help you increase sales and create meaningful shopping experiences this BFCM season.

Why Frequently Bought Together is Perfect for BFCM Success

BFCM shoppers are ready to discover value-packed deals, and many are open to adding more to their carts if it saves them money or improves their purchase. Here’s where FBT shines, letting you create personalized bundles that resonate with each customer’s unique shopping journey. Here’s why it’s especially powerful for BFCM:

1. Turn Browsers into Buyers with Every Upsell Opportunity

BFCM shoppers love a good deal and are often ready to explore add-ons to maximize their purchases. With FBT, you can automatically suggest complementary products that add value to their main item. Imagine offering a protective case, screen protector, or a fast-charging cable when someone adds a smartphone to their cart. Instead of leaving these items as an afterthought, FBT brings them front and center, making it easy for customers to say “yes” to more with a single click. This approach not only increases average order value but also leaves customers feeling like they’ve made the smartest buying decision.

2. Give Customers a Personal Shopping Experience

During BFCM, it’s easy for the shopping experience to feel rushed or impersonal. But customers still appreciate tailored experiences that feel relevant to their needs. FBT uses purchase data to suggest bundles that make sense for each shopper. So, instead of generic add-ons, the app delivers bundles that align with customers' interests and preferences. This thoughtful approach not only increases conversions but also sets your store apart as customer-focused. When shoppers feel that the recommendations fit their needs, they’re more likely to add those items to their cart and keep your store in mind for future purchases.

3. Create a Lasting First Impression to Build Loyalty

BFCM often brings a wave of new visitors to your store, and with FBT, you can make a memorable first impression. By offering relevant recommendations and bundled savings, customers get to discover products they might not have considered but are happy to find. A positive shopping experience—where customers feel understood and valued—can lead to loyalty and repeat purchases long after BFCM has passed.

How to Maximize FBT for BFCM Success

Strategically Select Products for Upselling

Think about what items in your store naturally go together or items that new shoppers might want when buying a popular product. For example:

• For electronics: Bundle the main product with protective cases, chargers, or extended warranties.
• For fashion: Pair a clothing item with matching accessories or seasonal pieces.
• For home goods: Suggest kitchen gadgets alongside top-selling cookware.

FBT makes it easy to choose which products to feature and pair them in ways that add value to the customer’s shopping experience.

Create Exclusive BFCM Bundles

Use the excitement of the BFCM season to your advantage by offering exclusive bundles that are only available for a limited time. Customers love the urgency of holiday sales, and exclusive bundles make the deals feel even more special. You might even create “ultimate” bundles with 3-5 items for a single, high-value purchase, encouraging customers to buy a complete set that offers added value.

Track Performance and Adjust in Real-Time

The app’s real-time analytics let you keep a close eye on how your bundles are performing during the holiday rush. With these insights, you can adjust your bundle combinations and discounts if some are outperforming others. This flexibility allows you to fine-tune your upsell strategy as the season progresses, making sure your recommendations stay relevant and effective.

Encourage Product Discovery and Exploration

BFCM brings a lot of new traffic to your site, and many customers may only be familiar with one or two of your products. FBT opens up the chance for them to explore more of your catalog in a natural way, leading them to discover related items they may want to try. This not only increases sales but also builds familiarity with your full range, raising the likelihood of future visits.

Real Results for BFCM and Beyond

Frequently Bought Together isn’t just a one-off tool for BFCM; it’s an investment in long-term growth. By creating personalized shopping experiences and offering curated bundles, you’re setting your store up for continued success. FBT makes sure that the time and effort you put into driving traffic for BFCM isn’t wasted on one-time sales alone. Instead, you’re using this season to build value-driven customer relationships that last beyond the holiday rush.

Make Every BFCM View Count

This BFCM, let every click and interaction count. With FBT, you’re not just increasing sales—you’re improving the shopping experience, making it easy for customers to find products they love in a way that feels valuable and personal. By offering thoughtful upsells and capturing the season’s excitement, Frequently Bought Together helps you turn holiday shoppers into loyal customers. Ready to make the most of BFCM? Start today and let FBT do the heavy lifting, helping you create a record-breaking season filled with meaningful connections and lasting impressions.