We love e-commerce success stories. Learn how SC Store Locator Map helped Slawsa grow and scale.
At Shop Circle we are passionate about finding ways to help small businesses grow, and love sharing stories about their success in the e-commerce world.
When Slawsa, a slaw-salsa hybrid condiment that had placement in over 4,000 grocery stores, went to pitch the Sharks on ABC’s “Shark Tank,” never before had a CPG (Consumer Packaged Goods) grocery product had so much retailer confidence prior to the pitch.
So when it came time to prepare for their airing, they did a few things. The main one was moving their online store to Shopify.
They wanted to make sure they were on a platform that could hold up to the traffic spikes they anticipated from being on the show.
Other than their Shark Tank airings, Slawsa regularly saw spikes in traffic as a result of celebrities/food influencers posting about their love for the innovative condiment.
Slawsa’s Chief Effort Officer and 2015’s Top Women in Grocery honoree, Julie Busha, spoke about their issues with store locator apps.
"Our problem was that we went through three different store locator apps in the last year, each of whom guaranteed they’d hold up to traffic spikes, yet even with advance notice, rarely did. I don’t know if our large store count, a massive traffic spike or the combination thereof that caused the issues, but we had constant store locator inconsistencies that were costing us time and money. Imagine the sales lost if thousands of people are looking to buy your product in a store near them, yet can’t access that data,” said Busha.
Unlike many food businesses that appear on Shark Tank who mainly rely on online sales since they're regional in nature, Slawsa prefers to drive traffic to their major retail partners to encourage customers to try their products.
“SC Store Locator Map was finally the solution we were looking for. In addition to being able to handle all of our locations and traffic spikes, we were also able to note where to find Slawsa in each store while a customer was looking up their favorite location.” - Julie Busha, Chief Effort Officer, Slawsa
SC Store Locator Map, formerly known as Bold Store Locator Map, scales with high-growth brands to ensure customers can find the products they are looking for every time, no matter how big traffic spikes get.
If you're looking for a powerful and customizable store locator app for your
Shopify store, SC Store Locator Map has it all. It's extremely user-friendly and you can literally have it up and running in just one day!
Here's a list of just a few of the latest features for SC Store Locator Map:
With the premium version of SC Store Locator Map, you can see a heatmap report of where your customers are searching for you or your products. This gives you priceless information about where there is demand for your brand, product, or store!
If you want to try SC Store Locator Map for free on your Shopify store, you can download it here.
Make sure your customers know how to find your products with an interactive store locator map, geolocation, and real-time directions.
Shop Circle is the first operator of e-commerce tools, providing cutting-edge solutions that help modern brands grow and scale.