How Custom Plugs Uses Accentuate to Simplify Shopify Store Management

See how Custom Plugs uses Accentuate to manage complex product data, simplify store updates, and keep their Shopify setup scalable.

Introduction: Better Tools for a Growing Brand

Custom Plugs is a top UK retailer known for its unique body jewellery and alternative clothing. When they moved their store to Shopify, they needed a way to manage thousands of products without things getting complicated. With the help of the experts at Liquify, they chose Accentuate Custom Fields (ACF) to handle their content. This tool allows them to keep their store organized and easy to update as they grow.

The Challenge: Managing Complex Products

Body jewellery comes with many options - different sizes, materials, and styles. Shopify’s standard setup can be limiting for a brand like Custom Plugs.

Limited Options: Standard Shopify only allows for a few product variations, which wasn't enough for their detailed inventory.
Messy Templates: Without custom fields, the team would have to create many different page templates, which is confusing and hard to maintain.
Hard for Non-Techies: Many other tools are too difficult for a regular store owner to use without calling a developer for every small change.

The Solution: A User-Friendly Content System

Accentuate was chosen because it is powerful but simple for the Custom Plugs team to use every day.

Product & Shop Fields: They set up over 50 custom fields to handle things like SEO subtitles, video uploads, and stock locations.
Repeatable Fields: This feature allows them to add flexible content blocks—like FAQs or custom engraving text—that can be reused across different pages.
One Template for All: Instead of hundreds of different layouts, they use one smart template that changes automatically based on the data entered in ACF.

The Benefits: Faster Updates and Cleaner Code

By moving their data into Accentuate, Custom Plugs has made their backend operations much more efficient.

Future-Proof Data: Because the information is stored in the "shop" and not hardcoded into a theme, they won't lose their data if they change their website design later.
Total Control: The team can enable or disable parts of a page (like file uploads for custom orders) with just a click.
Better Organization: Whether it’s a blog article or a collection page, everything has its own place, making the site faster and easier to browse.

Ready to Organize Your Store?

Want to manage your Shopify content as easily as Custom Plugs? Accentuate is the easiest way to take full control of your Shopify data and save your team hours of manual work every single week.

Get Started with Accentuate