From Mobile Traffic to Mobile Triumph: How Mybestfriends Unlocked Customer Loyalty with Hulk Mobile App Builder

1. Introduction

My best friend, a leader in luxury apparel in Turkey, faced a classic e-commerce paradox: massive mobile traffic, but a disappointing mobile web experience that failed to capture their brand's value or drive repeat sales. They needed a dedicated loyalty channel. By choosing Hulk Mobile App Builder (MAB), they didn't just fix a problem—they established a high-performing, brand-owned channel, resulting in a 15–20% jump in conversion rates and an impressive 25% increase in repeat purchases.

2. The Pain Point: Mobile Traffic, Low Conversion

Mybestfriends knew where their customers were: on their phones. But the standard mobile web wasn't keeping up.

"A significant portion of our traffic was coming from mobile devices, but the mobile web experience was not fully reflecting our brand value or supporting customer loyalty," the team explained. They realized they were losing customers at critical touchpoints.

The core challenges were immediate and measurable:

• Speed & Abandonment: Frustratingly slow page load speeds and high cart abandonment rates.

• Missing Channel: A complete "lack of direct communication channels such as push notifications," meaning they had no permanent, easy way "to consistently bring customers back to the brand."

The objective was clear: "We wanted to offer a faster, more stable, and brand-focused shopping experience."

3. Choosing Control and Simplicity

When evaluating solutions, Mybestfriends was looking for more than just an app builder; they needed a sustainable, powerful partnership. They chose MAB because it offered the perfect balance of enterprise-level functionality and simplified deployment.

"Full Shopify integration, the ability to launch quickly without technical complexity, and a simplified App Store and Google Play submission process were key factors," the team stated. "The platform also offered a strong price-performance balance."

The setup experience was deliberately designed to be painless, a fact Mybestfriends confirmed:

"The setup process was fast and intuitive. We were able to complete the core configuration quickly and customize the design and content to match our brand without relying heavily on technical resources."

4. 🚀 Metrics That Matter

The moment the Mybestfriends app went live, the investment began paying off—not just in better user experience, but in cold, hard numbers.

The shift in key performance indicators was dramatic:

• Conversions: A phenomenal 15–20% increase in conversion rates.

• Loyalty: Approximately 25% increase in repeat purchases.

This was driven by features that became instant favorites:

• "Push notifications are highly effective for promotions and new product launches," giving them a direct line to their most engaged customers.

• "Fast checkout improves conversion rates for mobile users," directly addressing their previous challenge with cart abandonment.

5. Beyond the Sale: Engagement and Partnership

The app did more than just boost sales; it fundamentally changed how customers interacted with the luxury brand.

"Customers engage with our brand more consistently through the app," the team noted. "Faster navigation, easier checkout, and personalized communication have noticeably improved customer loyalty and overall experience."

Crucially, the success was underpinned by the support they received. The Mybestfriends team felt guided every step of the way:

"We are very satisfied. The support team was responsive and solution-oriented, and the guidance provided during setup—especially for App Store and Google Play processes—was extremely helpful."

6. Conclusion: A Highly Recommended, Brand-Owned Channel

Mybestfriends, the transition to a mobile app provided three priceless outcomes:

• A permanent, brand-owned sales channel.

• Increased repeat purchase rates.

• Direct and measurable communication with customers.

When asked if they would recommend MAB, the answer was this: "Yes, absolutely. For Shopify merchants looking to scale their mobile sales without technical complexity, this solution offers a fast, reliable, and effective way to launch and manage a mobile app."