How Amalia J. & Boutique Boosted AOV by 51% and Cut 20+ Hours of Manual Work

Jewelry for Every Generation

Founded in 1998, Amalia J. & Boutique is an 18-karat gold jewelry store offering trendy, high-quality collections for kids, teens, and adults. The brand specializes in unique enamel and all-gold pieces, designed to be fun for kids and just as appealing to parents.

The Problem: Difficulty Managing Wholesale and Retail Prices Together

Amalia J. & Boutique faced a major challenge when it came to displaying the right prices for their online store. They needed to show different pricing for wholesale buyers (those purchasing in bulk) and regular retail shoppers. But the app they were using adjusted the retail prices in a way that created confusion for wholesale customers.

The main issue was that their retail prices were significantly higher than their wholesale prices, and they had to manually explain to wholesale buyers that they’d actually be paying less. This became even more confusing when retail discounts were applied. Whenever they ran promotions with 20–35% off retail prices, wholesale customers were left wondering why their special pricing wasn’t clearly visible, or if they were even getting a deal at all.

It became clear that something had to change. The team at Amalia J. & Boutique needed a solution that would let logged-in wholesale customers see both the regular retail price and their exclusive wholesale price side by side. This way, wholesale buyers would clearly see the value of buying in bulk and exactly how much they were saving.

The Solution: Using Wholesale Pricing Discount to Manage Wholesale and Retail Prices

The answer for Amalia J. & Boutique came in the form of the Wholesale Pricing Discount (WPD) app. With WPD, the store could finally display different prices to wholesale customers in a way that was simple and easy to understand. Once a wholesale customer logs in, they can see both the standard retail price and their exclusive wholesale price side by side.

This setup eliminated the confusion around pricing and clearly showed wholesale buyers exactly how much they were saving. Instead of needing manual explanations or second-guessing the deals, buyers could immediately recognize the value they were getting.

For Amalia J. & Boutique, this change made a real difference. It helped strengthen trust and loyalty among their wholesale customers. Being able to see their pricing clearly made buyers feel more valued, and ultimately more confident in continuing to purchase from the brand.

The Result: Before and After

After integrating the Wholesale Pricing Discount B2B app with their Shopify store, Amalia J. & Boutique saw major improvements in both customer experience and internal operations.

Here’s what changed:

• 📈 51% increase in average order value

• 🛒 51% growth in overall order volume

• ⏱ 63% reduction in order processing time

• 💼 20+ hours saved per week by eliminating the need to manually process wholesale orders

These results not only increased revenue but also gave the team more time to focus on other important areas of the business, like customer service, product development, and marketing. The improved clarity in pricing and better workflows made wholesale buying easier, faster, and more rewarding for both the business and its customers.

Conclusion

With the Wholesale Pricing Discount app, Amalia J. & Boutique transformed a frustrating pricing challenge into a growth opportunity. By making wholesale pricing transparent and efficient, they improved customer satisfaction, saved valuable time, and boosted revenue, all while continuing to deliver quality jewelry to every generation.

Try Wholesale Pricing Discount Today!